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~isPartOf:"International journal of market research"
~subject:"Brand"
~type_genre:"Article in journal"
~type_genre:"Konferenzschrift"
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Brand
Brand management
29
Markenführung
29
Consumer behaviour
23
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23
Brand image
21
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21
Markenartikel
20
Beziehungsmarketing
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brand equity
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Hou, Fujun
2
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2
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International journal of market research
Journal of business research : JBR
238
The journal of brand management : an international journal
230
The journal of product & brand management
193
Journal of retailing and consumer services
141
European journal of marketing : EJM
56
Psychology & marketing
48
Asia Pacific journal of marketing and logistics
44
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
42
Marketing intelligence & planning
37
Journal of marketing communications
33
Marketing letters : a journal of research in marketing
32
International journal of hospitality management
31
European journal of marketing
28
Industrial marketing management : the international journal for industrial and high-tech firms
28
Journal of marketing
28
The journal of consumer marketing
28
Journal of fashion marketing and management
27
Journal of marketing management : JMM ; journal of the Academy of Marketing
27
Journal of strategic marketing
27
Journal of the Academy of Marketing Science
27
Business horizons
26
Journal of promotion management : JPM
25
International journal of consumer studies
24
Journal of international consumer marketing
24
Journal of marketing management : MM
24
Journal of promotion management : innovations in planning and applied research
24
Journal of global marketing
23
The IUP journal of brand management : IJBRM
23
Cogent business & management
22
International journal of advertising : the review of marketing communications
21
International journal of market research : JMRS ; the journal of the Market Research Society
21
International marketing review
21
Journal of retailing
21
Journal of consumer research : JCR ; an interdisciplinary journal
20
Qualitative market research : an international journal
20
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
19
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
19
International journal of retail & distribution management
18
Journal of international marketing
18
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ECONIS (ZBW)
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1
Impact of social media brand blunders on brand trust and brand liking
Hayran, Ceren
;
Ceylan, Melis
- In:
International journal of market research
65
(
2023
)
4
,
pp. 466-483
Persistent link: https://www.econbiz.de/10014322092
Saved in:
2
How are e-retailer brands related to the manufacturer brands they offer?
Huaman-Ramirez, Richard
;
Toti, Jean-François
- In:
International journal of market research
65
(
2023
)
1
,
pp. 100-125
Persistent link: https://www.econbiz.de/10014233823
Saved in:
3
Brand evaluations in sponsorship versus celebrity endorsement
Schnittka, Oliver
;
Hofmann, Julian
;
Johnen, Marius
; …
- In:
International journal of market research
65
(
2023
)
1
,
pp. 126-144
Persistent link: https://www.econbiz.de/10014233831
Saved in:
4
Customer experience, not brands will be on the iron throne
Klaus, Philipp
- In:
International journal of market research
62
(
2020
)
1
,
pp. 6-8
Persistent link: https://www.econbiz.de/10012173316
Saved in:
5
How can each brand's buyer base buy the category at above the average rate?
Dawes, John
- In:
International journal of market research
64
(
2022
)
6
,
pp. 703-709
Persistent link: https://www.econbiz.de/10013438757
Saved in:
6
A brand like a friend : how brand likeability influences brand perception
Ohlwein, Martin
;
Bruno, Pascal
- In:
International journal of market research
64
(
2022
)
3
,
pp. 295-305
Persistent link: https://www.econbiz.de/10013257982
Saved in:
7
A latent allocation model for brand awareness and mindset metrics
Marshall, Pablo
- In:
International journal of market research
64
(
2022
)
4
,
pp. 526-540
Persistent link: https://www.econbiz.de/10013258012
Saved in:
8
Proposal of a method to identify recall ability and brand associations
Ueda, Masao
- In:
International journal of market research
63
(
2021
)
3
,
pp. 386-400
Persistent link: https://www.econbiz.de/10012521396
Saved in:
9
A broader view on brands’ growth and decline
Formisano, Marcello
;
Pauwels, Koen
;
Zarantonello, Lia
- In:
International journal of market research
62
(
2020
)
2
,
pp. 127-138
Persistent link: https://www.econbiz.de/10012214127
Saved in:
10
Understanding consumer perceptions of luxury brands
Romaniuk, Jenni
;
Huang, Ava
- In:
International journal of market research
62
(
2020
)
5
,
pp. 546-560
Persistent link: https://www.econbiz.de/10012308958
Saved in:
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