//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of market research"
~subject:"Markenartikel"
~type_genre:"Aufsatz in Zeitschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Customer relationship management"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Markenartikel
Beziehungsmarketing
27
Relationship marketing
27
Consumer behaviour
20
Konsumentenverhalten
20
Brand management
11
Markenführung
11
Customer satisfaction
10
Kundenzufriedenheit
10
Brand
9
Brand image
7
Markenimage
7
Social Web
6
Social web
6
Dienstleistungsqualität
5
Emotion
5
Internet marketing
5
Online-Marketing
5
Service quality
5
customer experience
5
brand love
4
social media
4
Customer integration
3
Einzelhandel
3
Kundenintegration
3
Online retailing
3
Online-Handel
3
Retail trade
3
customer satisfaction
3
emotion
3
relationship
3
Confidence
2
Customer value
2
Kundenwert
2
Lieferantenmanagement
2
Measurement
2
Messung
2
Supplier relationship management
2
Vertrauen
2
Viral marketing
2
more ...
less ...
Online availability
All
Undetermined
9
Type of publication
All
Article
9
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Article in journal
9
Language
All
English
9
Author
All
Moussa, Salim
2
Brem, Alexander
1
Bruno, Pascal
1
Ceylan, Melis
1
Ekinci, Yuksel
1
Haikel-Elsabeh, Marie
1
Hayran, Ceren
1
Hou, Fujun
1
Hussain, Khalid
1
Ivens, Björn Sven
1
Japutra, Arnold
1
Junaid, Muhammad
1
Klaus, Philipp
1
Molinillo, Sebastian
1
Mouncey, Peter
1
Ohlwein, Martin
1
Zhao, Zhenzhen
1
more ...
less ...
Published in...
All
International journal of market research
The journal of product & brand management
68
Journal of business research : JBR
66
The journal of brand management : an international journal
61
Journal of retailing and consumer services
57
Marketing intelligence & planning
18
Psychology & marketing
18
International journal of hospitality management
15
Asia Pacific journal of marketing and logistics
14
Cogent business & management
14
European journal of marketing : EJM
13
Journal of promotion management : innovations in planning and applied research
13
International journal of contemporary hospitality management
12
Industrial marketing management : the international journal for industrial and high-tech firms
10
International journal of internet marketing and advertising : IJIMA
10
Journal of hospitality marketing & management
10
Global business review
9
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
9
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
9
Journal of strategic marketing
9
The journal of consumer marketing
9
European journal of marketing
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
International journal of retail and distribution management
7
Journal of fashion marketing and management
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
Journal of service management
7
Journal of international consumer marketing
6
Journal of marketing
6
Journal of marketing analytics : JMA
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Business horizons
5
International review on public and non-profit marketing
5
Journal of consumer marketing
5
Journal of consumer research : JCR ; an interdisciplinary journal
5
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Marketing letters : a journal of research in marketing
5
Pakistan journal of commerce and social sciences
5
The marketing review
5
more ...
less ...
Source
All
ECONIS (ZBW)
9
Showing
1
-
9
of
9
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Impact of social media brand blunders on brand trust and brand liking
Hayran, Ceren
;
Ceylan, Melis
- In:
International journal of market research
65
(
2023
)
4
,
pp. 466-483
Persistent link: https://www.econbiz.de/10014322092
Saved in:
2
A brand like a friend : how brand likeability influences brand perception
Ohlwein, Martin
;
Bruno, Pascal
- In:
International journal of market research
64
(
2022
)
3
,
pp. 295-305
Persistent link: https://www.econbiz.de/10013257982
Saved in:
3
Customer experience, not brands will be on the iron throne
Klaus, Philipp
- In:
International journal of market research
62
(
2020
)
1
,
pp. 6-8
Persistent link: https://www.econbiz.de/10012173316
Saved in:
4
A consumer-based brand performance model for assessing brand success
Molinillo, Sebastian
;
Ekinci, Yuksel
;
Japutra, Arnold
- In:
International journal of market research
61
(
2019
)
1
,
pp. 93-110
Persistent link: https://www.econbiz.de/10012171946
Saved in:
5
When is brand content shared on Facebook? : a field study on online Word-of-Mouth
Haikel-Elsabeh, Marie
;
Zhao, Zhenzhen
;
Ivens, Björn Sven
; …
- In:
International journal of market research
61
(
2019
)
3
,
pp. 287-301
Persistent link: https://www.econbiz.de/10012172208
Saved in:
6
"Brand love" : the debate continues ...
Mouncey, Peter
- In:
International journal of market research
61
(
2019
)
6
,
pp. 566-567
Persistent link: https://www.econbiz.de/10012172434
Saved in:
7
Is this love that I'm feelin'?
Moussa, Salim
- In:
International journal of market research
61
(
2019
)
6
,
pp. 574-576
Persistent link: https://www.econbiz.de/10012172453
Saved in:
8
Addressing the dichotomy of brand love
Junaid, Muhammad
;
Hussain, Khalid
;
Hou, Fujun
- In:
International journal of market research
61
(
2019
)
6
,
pp. 577-580
Persistent link: https://www.econbiz.de/10012172461
Saved in:
9
I'm in love with the bobo
Moussa, Salim
- In:
International journal of market research
61
(
2019
)
6
,
pp. 581-584
Persistent link: https://www.econbiz.de/10012172465
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->