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~isPartOf:"International journal of market research : JMRS ; the journal of the Market Research Society"
~language:"eng"
~subject:"Brand"
~subject:"Conjoint-Analyse"
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International journal of market research : JMRS ; the journal of the Market Research Society
Conjoint measurement : methods and applications
19
Journal of marketing research : JMR
14
Conjoint measurement : methods and applications ; with 91 tables
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
European journal of operational research : EJOR
6
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
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Marketing letters : a journal of research in marketing
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Regensburger Diskussionsbeiträge zur Wirtschaftswissenschaft
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SpringerLink / Bücher
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The evolution of brands : from signals of quality to storehouses of trust
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The handbook of marketing research : uses, misuses, and future advances
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The journal of brand management : an international journal
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Discussion papers of interdisciplinary research project 373
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European journal of marketing : EJM
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Handbook of brand relationships
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International journal of market research
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Journal of business & economic statistics : JBES ; a publication of the American Statistical Association
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Journal of business research : JBR
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Research memorandum / Faculty of Economics, University of Groningen, Institute of Economical Research
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Schmalenbach business review : sbr
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European research on management and business economics
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Freiburger betriebswirtschaftliche Diskussionsbeiträge
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From data to knowledge : theoretical and practical aspects of classification, data analysis, and knowledge organization
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1
Investigating political brand reputation with qualitative projective techniques from the perspective of young adults
Pich, Christopher
;
Guja Armannsdottir
;
Spry, Louise
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
2
,
pp. 198-213
Persistent link: https://www.econbiz.de/10011887284
Saved in:
2
New conjoint approaches to scaling brand equity and optimising share of preference prediction
Guyon, Hervé
;
Petiot, Jean-François
- In:
International journal of market research : JMRS ; the …
57
(
2015
)
5
,
pp. 701-725
Persistent link: https://www.econbiz.de/10011494706
Saved in:
3
How online brand communities can change how research is approached and the role of the researcher in an organisation
Hall, Mike
;
Arthur, Jeannie
;
Morioka, Emma
- In:
International journal of market research : JMRS ; the …
53
(
2011
)
2
,
pp. 279-282
Persistent link: https://www.econbiz.de/10009011242
Saved in:
4
Market share predictions : a new model with rating-based conjoint analysis
Guyon, Hervé
;
Petiot, Jean-François
- In:
International journal of market research : JMRS ; the …
53
(
2011
)
6
,
pp. 831-857
Persistent link: https://www.econbiz.de/10010217550
Saved in:
5
The truth is out there! : how external validity can lead to better marketing decisions
Rogers, Greg
;
Soopramanien, Didier
- In:
International journal of market research : JMRS ; the …
51
(
2009
)
2
,
pp. 163-180
Persistent link: https://www.econbiz.de/10003820431
Saved in:
6
Negative brand beliefs and brand usage
Winchester, Maxwell
;
Romaniuk, Jenni
- In:
International journal of market research : JMRS ; the …
50
(
2008
)
3
,
pp. 355-375
Persistent link: https://www.econbiz.de/10003713996
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