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~isPartOf:"International journal of pharmaceutical and healthcare marketing"
~subject:"Viral marketing"
~type_genre:"Article in journal"
~type_genre:"Multi-volume publication"
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Viral marketing
Consumer behaviour
15
Konsumentenverhalten
15
Beziehungsmarketing
9
Relationship marketing
9
Gesundheitswesen
8
Health care system
8
Arzneimittel
7
Dienstleistungsqualität
7
Pharmaceutical industry
7
Pharmaceuticals
7
Pharmaindustrie
7
Physicians
7
Service quality
7
Ärzte
7
Brand management
6
Internet marketing
6
Markenführung
6
Online-Marketing
6
Customer satisfaction
5
Gesundheitsversorgung
5
Health care
5
Kundenzufriedenheit
5
Patienten
5
Patients
5
Hospital
4
Krankenhaus
4
Pharmaceutical marketing
4
Social Web
4
Social web
4
Virales Marketing
4
Advertising
3
Advertising effects
3
Brand
3
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Confidence
3
Health-care marketing
3
Markenartikel
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Markenimage
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Article in journal
Multi-volume publication
Aufsatz in Zeitschrift
4
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English
4
Author
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Akther, Farzana
1
Al-Dmour, Hani
1
Al-Dmour, Rand H.
1
Al-Qawasmi, Sheeraz
1
Basheer, Eatedal Amin
1
Cangelosi, Joe
1
Damron, Terry Stringer
1
Farzin, Milad
1
Fattahi, Majid
1
Kim, David
1
Makvandi, Rosha
1
Nabi, Md. Noor Un
1
Sadeghi, Marzie
1
Zohora, Fatema Tuj
1
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Published in...
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International journal of pharmaceutical and healthcare marketing
Journal of business research : JBR
172
Journal of retailing and consumer services
122
International journal of hospitality management
99
Tourism management : research, policies, practice
68
Psychology & marketing
60
International journal of internet marketing and advertising : IJIMA
59
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
59
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
54
Information systems research : ISR
53
Journal of marketing communications
52
International journal of contemporary hospitality management
45
Journal of hospitality marketing & management
45
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
45
Journal of travel and tourism marketing
42
Electronic commerce research
38
Journal of marketing
38
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
36
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
35
Journal of advertising research
34
European journal of marketing : EJM
33
Journal of electronic commerce research : JECR
33
Journal of management information systems : JMIS
32
Journal of marketing research : JMR
32
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
32
International journal of advertising : the quarterly review of marketing communications
31
Management science : journal of the Institute for Operations Research and the Management Sciences
31
The journal of services marketing
31
Journal of internet commerce
29
The journal of product & brand management
29
International journal of advertising : the review of marketing communications
28
Cogent business & management
27
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
27
International journal of electronic marketing and retailing : IJEMR
26
Journal of marketing management : MM
26
Journal of promotion management : innovations in planning and applied research
26
Asia Pacific journal of marketing and logistics
24
Journal of the Academy of Marketing Science
24
Marketing letters : a journal of research in marketing
24
International journal of consumer studies
23
Technological forecasting & social change : an international journal
21
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ECONIS (ZBW)
4
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1
Preventive health care information and social media : a comparison of Baby Boomer and Generation X health care consumers
Cangelosi, Joe
;
Damron, Terry Stringer
;
Kim, David
- In:
International journal of pharmaceutical and healthcare …
16
(
2022
)
2
,
pp. 282-296
Persistent link: https://www.econbiz.de/10013343560
Saved in:
2
The role of electronic word of mouth (eWOM) and the
marketing
mix on women's purchasing intention of children's dietary supplements
Al-Dmour, Hani
;
Al-Qawasmi, Sheeraz
;
Al-Dmour, Rand H.
; …
- In:
International journal of pharmaceutical and healthcare …
16
(
2022
)
3
,
pp. 376-391
Persistent link: https://www.econbiz.de/10013343595
Saved in:
3
Patient engagement behaviors in hospitals : the role of word of mouth and patient helping behaviors
Fattahi, Majid
;
Farzin, Milad
;
Sadeghi, Marzie
; …
- In:
International journal of pharmaceutical and healthcare …
16
(
2022
)
4
,
pp. 606-623
Persistent link: https://www.econbiz.de/10014336855
Saved in:
4
Influence of word of mouth (WOM) in physician selection by the patients in Bangladesh
Nabi, Md. Noor Un
;
Zohora, Fatema Tuj
;
Akther, Farzana
- In:
International journal of pharmaceutical and healthcare …
16
(
2022
)
4
,
pp. 542-560
Persistent link: https://www.econbiz.de/10014336850
Saved in:
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