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~isPartOf:"International journal of pharmaceutical and healthcare marketing : IJPHM"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"Advertising effects"
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Advertising effects
Arzneimittel
89
Pharmaceuticals
89
Pharmaceutical industry
39
Pharmaindustrie
39
Consumer behaviour
22
Konsumentenverhalten
22
Werbewirkung
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Arzneimittelmarkt
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Mukherjee, Avinandan
3
Ju, Ilwoo
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Lee-Wingate, Sooyeon Nikki
2
Xie, Ying
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Abernathy, Ty
1
Adams-Price, Carolyn
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Ali Shah, Syed Zulfiqar
1
Ball, Jennifer
1
Bergner, Kai N.
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Bhutada, Nilesh
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1
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1
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1
Chen, Hai D. B.
1
Delbaere, Majorie
1
Deshpande, Aparna
1
Falk, Tomas
1
Finney, Zachary
1
Heinrick, Daniel
1
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Huh, Jisu
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Joseph, Mathew
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Spake, Deborah F.
1
Wanasika, Isaac
1
Wei, Mei-Ling
1
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1
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International journal of pharmaceutical and healthcare marketing : IJPHM
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Health marketing quarterly
24
Journal of advertising research
5
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
5
NBER Working Paper
5
NBER working paper series
5
International journal of advertising : the quarterly review of marketing communications
4
Journal of current issues and research in advertising : JCIRA
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
Applied economics
2
International journal of industrial organization
2
International journal of pharmaceutical and healthcare marketing
2
Journal of global marketing
2
Journal of promotion management : JPM
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Research paper
2
The journal of law & economics
2
Working paper / National Bureau of Economic Research, Inc.
2
American Society of Health Economists (ASHEcon) Paper
1
American economic journal
1
BUREAU OF ECONOMICS FEDERAL TRADE COMMISSION, Working paper
1
Berichte aus der Betriebswirtschaft
1
CESifo Working Paper Series
1
CESifo working papers
1
Central European journal of operations research
1
Cogent business & management
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Cutting edge international research
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Economic inquiry : journal of the Western Economic Association International
1
Emory Law and Economics Research Paper
1
Essays in the law and economics of regulation : in honour of Anthony Ogus
1
Health affairs : at the intersection of health, health care, and policy
1
Information economics and policy : IEP
1
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
1
International journal of health economics and management
1
Journal of accounting, auditing & finance
1
Journal of business ethics : JOBE
1
Journal of comparative economics : the journal of the Association for Comparative Economic Studies
1
Journal of development economics
1
Journal of economic behavior & organization : JEBO
1
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ECONIS (ZBW)
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1
Thinking about fair balance : how
prescription
drug advertising disclosure prominence works?
Ju, Ilwoo
- In:
International journal of pharmaceutical and healthcare …
11
(
2017
)
1
,
pp. 2-15
Persistent link: https://www.econbiz.de/10011705003
Saved in:
2
The effects of advertising skepticism in consumer
prescription
drug advertising : the moderating role of risk disclosure location
Ju, Ilwoo
- In:
International journal of pharmaceutical and healthcare …
11
(
2017
)
4
,
pp. 395-411
Persistent link: https://www.econbiz.de/10011812887
Saved in:
3
Content analysis of comparative claims in drug advertisements
Boudewyns, Vanessa
;
Williams, Pamela A.
- In:
International journal of pharmaceutical and healthcare …
10
(
2016
)
3
,
pp. 302-322
Persistent link: https://www.econbiz.de/10011620454
Saved in:
4
Consumer responses to pharmaceutical-company-sponsored disease information websites and DTC branded websites
Huh, Jisu
;
Shin, Wonsun
- In:
International journal of pharmaceutical and healthcare …
9
(
2015
)
4
,
pp. 306-329
Persistent link: https://www.econbiz.de/10011479844
Saved in:
5
Prescription
drug advertisements and older adults : a case for implicit memory
Abernathy, Ty
;
Adams-Price, Carolyn
;
Henley, Tracy B.
- In:
International journal of pharmaceutical and healthcare …
7
(
2013
)
4
,
pp. 341-356
Persistent link: https://www.econbiz.de/10010237650
Saved in:
6
A review of research on direct-to-consumer advertising of
prescription
drugs : directions for future research
Mukherjee, Avinandan
;
Limbu, Yam
;
Wanasika, Isaac
- In:
International journal of pharmaceutical and healthcare …
7
(
2013
)
3
,
pp. 226-243
Persistent link: https://www.econbiz.de/10009790623
Saved in:
7
Physicians' attitude towards direct to consumer advertising of pharmaceutical drugs
Siddiqi, Arslan Ahmad
;
Ali Shah, Syed Zulfiqar
- In:
International journal of pharmaceutical and healthcare …
11
(
2017
)
1
,
pp. 37-48
Persistent link: https://www.econbiz.de/10011705008
Saved in:
8
Do consumers perceive their doctors as influenced by pharmaceutical marketing communications? : a persuasion knowledge perspective
Wei, Mei-Ling
;
Delbaere, Majorie
- In:
International journal of pharmaceutical and healthcare …
9
(
2015
)
4
,
pp. 330-348
Persistent link: https://www.econbiz.de/10011479849
Saved in:
9
Relationship between direct-to-consumer advertising and consumers' decision-making
Sharabati, Abdel-Aziz Ahmad
;
Khraim, Hamzeh Salim
; …
- In:
International journal of pharmaceutical and healthcare …
8
(
2014
)
2
,
pp. 178-192
Persistent link: https://www.econbiz.de/10010388961
Saved in:
10
Pharmaceutical direct-to-consumer advertising ; Pt. 2
Mukherjee, Avinandan
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010237499
Saved in:
1
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