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~isPartOf:"International journal of pharmaceutical and healthcare marketing : IJPHM"
~isPartOf:"Journal of advertising research"
~type_genre:"Article in journal"
~type_genre:"Mehrbändiges Werk"
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Search: subject_exact:"Marktanteil"
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9
Marktanteil
9
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4
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3
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3
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3
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Beal, Virginia
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International journal of pharmaceutical and healthcare marketing : IJPHM
Journal of advertising research
Journal of business research : JBR
15
Review of industrial organization : RIO
12
Economics letters
9
International journal of industrial organization
9
International journal of the economics of business
8
Journal of retailing and consumer services
8
Applied economics
7
Industrial and corporate change
7
Journal of air transport management
7
Journal of financial economics
7
Journal of industry, competition and trade
7
International journal of economics and finance
6
Journal of competition law & economics
6
Journal of marketing
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
The journal of industrial economics
6
Energy economics
5
International economics & finance journal : (IEFJ)
5
International journal of economics and financial issues : IJEFI
5
Journal of marketing research : JMR
5
Journal of regional science
5
Marketing letters : a journal of research in marketing
5
Review of world economics
5
Technological forecasting & social change : an international journal
5
The journal of economics
5
The journal of product innovation management : an international publication of the Product Development & Management Association
5
The review of economics and statistics
5
American economic journal : a journal of the American Economic Association
4
Annals of public and cooperative economics
4
Energy policy
4
European journal of marketing : EJM
4
European journal of operational research : EJOR
4
Information economics and policy : IEP
4
International advances in economic research : IAER ; an official publication of the International Atlantic Economic Society
4
International economic review
4
International review of economics & finance : IREF
4
International review of law and economics
4
Japan and the world economy : international journal of theory and policy
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ECONIS (ZBW)
9
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1
When brands go dark : a replication and extension : examining market share of brands that stop advertising for a year or longer
Phua, Peilin
;
Hartnett, Nicole
;
Beal, Virginia
;
Trinh, Giang
- In:
Journal of advertising research
63
(
2023
)
2
,
pp. 172-184
Persistent link: https://www.econbiz.de/10014317782
Saved in:
2
The impact of advertising on market share : controlling for clutter, familiarity, and goodwill decay
De Canha, Nicholas
;
Ewing, Michael
;
Tamaddoni, Ali
- In:
Journal of advertising research
60
(
2020
)
1
,
pp. 87-103
Persistent link: https://www.econbiz.de/10012293499
Saved in:
3
Impact of product originality and supply chain structure on market share in the pharmaceutical industry
Göllü, Emre
- In:
International journal of pharmaceutical and healthcare …
11
(
2017
)
1
,
pp. 60-79
Persistent link: https://www.econbiz.de/10011705022
Saved in:
4
Pharmaceutical innovation and market share : evidence from a generic market
Yousefi, Nazila
;
Mehralian, Gholamhossein
;
Rasekh, …
- In:
International journal of pharmaceutical and healthcare …
10
(
2016
)
4
,
pp. 376-389
Persistent link: https://www.econbiz.de/10011643482
Saved in:
5
Pioneering advantage in generic drug competition
Yu, Yu
;
Gupta, Sachin
- In:
International journal of pharmaceutical and healthcare …
8
(
2014
)
2
,
pp. 126-150
Persistent link: https://www.econbiz.de/10010388964
Saved in:
6
Originator and generic medicine : pricing and market share
Smit, Eon van der M.
;
Bredenkamp, Jhandré
- In:
International journal of pharmaceutical and healthcare …
7
(
2013
)
2
,
pp. 104-119
Persistent link: https://www.econbiz.de/10009770366
Saved in:
7
New brand extensions : patterns of success and failure
Singh, Jaywant
;
Scriven, John
;
Clemente, Maria
;
Lomax, Wendy
- In:
Journal of advertising research
52
(
2012
)
2
,
pp. 234-242
Persistent link: https://www.econbiz.de/10009618392
Saved in:
8
An empirical investigation of the variation in direct-to-consumer prescription drug advertising
Sen, Kabir Chandra
- In:
International journal of pharmaceutical and healthcare …
5
(
2011
)
4
,
pp. 248-261
Persistent link: https://www.econbiz.de/10009412211
Saved in:
9
Cutting edges : listening-led marketing science, media strategies, and organizations
Rappaport, Stephen D.
- In:
Journal of advertising research
50
(
2010
)
3
,
pp. 305-315
Persistent link: https://www.econbiz.de/10008697035
Saved in:
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