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~isPartOf:"International journal of pharmaceutical and healthcare marketing : IJPHM"
~language:"eng"
~subject:"Advertising"
~subject:"Werbepsychologie"
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Search: subject_exact:"Werbeerfolgskontrolle"
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Advertising
Werbepsychologie
Advertising effects
26
Werbewirkung
26
Arzneimittel
19
Pharmaceuticals
19
Werbung
18
Direct marketing
16
Direktmarketing
16
Consumer behaviour
13
Konsumentenverhalten
13
Pharmaceutical industry
10
Pharmaindustrie
10
Direct-to-consumer advertising
6
USA
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Fair balance
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Markenartikel
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Physicians
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Prescription drug advertising
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Psychology of advertising
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Unternehmenspublizität
2
Ärzte
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Advertising effectiveness
1
Advertising skepticism
1
Angst
1
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Arzneimittelmarkt
1
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Mukherjee, Avinandan
3
Ju, Ilwoo
2
Perri, Matthew
2
Abernathy, Ty
1
Adams-Price, Carolyn
1
Ali Shah, Syed Zulfiqar
1
Ball, Jennifer
1
Bhutada, Nilesh
1
Boudewyns, Vanessa
1
Carroll, Norman V.
1
Chen, Hai D. B.
1
Delbaere, Majorie
1
Deshpande, Aparna
1
Finney, Zachary
1
Henley, Tracy B.
1
Huhmann, Bruce A.
1
Joseph, Mathew
1
Khateeb, Rami Atta
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Khraim, Hamzeh Salim
1
Kim, Hyojin
1
Lee, Chunsik
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Limbu, Yam
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Stafford, Marla Royne
1
Wanasika, Isaac
1
Wang, Alex
1
Wei, Mei-Ling
1
Williams, Pamela A.
1
Willis, Erin
1
Xie, Ying
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International journal of pharmaceutical and healthcare marketing : IJPHM
International journal of advertising : the review of marketing communications
149
International journal of advertising : the quarterly review of marketing communications
132
Journal of advertising : official publication of the American Academy of Advertising
122
Journal of business research : JBR
116
Journal of marketing communications
112
Journal of advertising research
102
Psychology & marketing
60
Journal of promotion management : JPM
55
Journal of promotion management : innovations in planning and applied research
55
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
52
International journal of internet marketing and advertising : IJIMA
40
Journal of current issues and research in advertising : JCIRA
38
Journal of retailing and consumer services
36
European journal of marketing : EJM
34
Health marketing quarterly
33
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
30
Journal of marketing research : JMR
25
Journal of global marketing
24
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
24
Young consumers : insight and ideas for responsible marketers
24
Journal of current issues and research in advertising
23
Marketing letters : a journal of research in marketing
22
Journal of international consumer marketing
21
Journal of marketing
21
Management science : journal of the Institute for Operations Research and the Management Sciences
21
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
19
Asia Pacific journal of marketing and logistics
18
The journal of consumer marketing
18
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
17
Quantitative marketing and economics : QME
17
International journal of consumer studies
16
Journal of advertising
16
Journal of marketing research
15
International journal of hospitality management
14
Journal of business ethics : JOBE
14
Marketing : ZFP ; journal of research and management
14
Australasian marketing journal
13
Journal of consumer marketing
13
Journal of the Academy of Marketing Science
13
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ECONIS (ZBW)
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1
Thinking about fair balance : how prescription drug advertising disclosure prominence works?
Ju, Ilwoo
- In:
International journal of pharmaceutical and healthcare …
11
(
2017
)
1
,
pp. 2-15
Persistent link: https://www.econbiz.de/10011705003
Saved in:
2
Physicians' attitude towards direct to consumer advertising of pharmaceutical drugs
Siddiqi, Arslan Ahmad
;
Ali Shah, Syed Zulfiqar
- In:
International journal of pharmaceutical and healthcare …
11
(
2017
)
1
,
pp. 37-48
Persistent link: https://www.econbiz.de/10011705008
Saved in:
3
The effects of advertising skepticism in consumer prescription drug advertising : the moderating role of risk disclosure location
Ju, Ilwoo
- In:
International journal of pharmaceutical and healthcare …
11
(
2017
)
4
,
pp. 395-411
Persistent link: https://www.econbiz.de/10011812887
Saved in:
4
Content analysis of comparative claims in drug advertisements
Boudewyns, Vanessa
;
Williams, Pamela A.
- In:
International journal of pharmaceutical and healthcare …
10
(
2016
)
3
,
pp. 302-322
Persistent link: https://www.econbiz.de/10011620454
Saved in:
5
Health consciousness or familiarity with supplement advertising : what drives attitudes toward dietary supplements?
Willis, Erin
;
Stafford, Marla Royne
- In:
International journal of pharmaceutical and healthcare …
10
(
2016
)
2
,
pp. 130-147
Persistent link: https://www.econbiz.de/10011591719
Saved in:
6
Do consumers perceive their doctors as influenced by pharmaceutical marketing communications? : a persuasion knowledge perspective
Wei, Mei-Ling
;
Delbaere, Majorie
- In:
International journal of pharmaceutical and healthcare …
9
(
2015
)
4
,
pp. 330-348
Persistent link: https://www.econbiz.de/10011479849
Saved in:
7
Relationship between direct-to-consumer advertising and consumers' decision-making
Sharabati, Abdel-Aziz Ahmad
;
Khraim, Hamzeh Salim
; …
- In:
International journal of pharmaceutical and healthcare …
8
(
2014
)
2
,
pp. 178-192
Persistent link: https://www.econbiz.de/10010388961
Saved in:
8
Pharmaceutical direct-to-consumer advertising ; Pt. 2
Mukherjee, Avinandan
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010237499
Saved in:
9
Prescription drug advertisements and older adults : a case for implicit memory
Abernathy, Ty
;
Adams-Price, Carolyn
;
Henley, Tracy B.
- In:
International journal of pharmaceutical and healthcare …
7
(
2013
)
4
,
pp. 341-356
Persistent link: https://www.econbiz.de/10010237650
Saved in:
10
Pharmaceutical direct-to-consumer advertising ; Pt. 1
Mukherjee, Avinandan
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10009790606
Saved in:
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