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~isPartOf:"International journal of pharmaceutical and healthcare marketing : IJPHM"
~subject:"Advertising effects"
~type_genre:"Article in journal"
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Advertising effects
Arzneimittel
79
Pharmaceuticals
79
Pharmaceutical industry
36
Pharmaindustrie
36
Consumer behaviour
21
Konsumentenverhalten
21
Werbewirkung
19
Advertising
16
Direct marketing
16
Direktmarketing
16
Werbung
16
Physicians
14
Ärzte
14
Arzneimittelmarkt
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Markenartikel
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Gesundheitsversorgung
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Pharmakologie
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Generic drugs
6
Generika
6
Ältere Menschen
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Beziehungsmarketing
5
Brand management
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Direct-to-consumer advertising
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Health care system
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Markenführung
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5
Marketingmanagement
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Mukherjee, Avinandan
3
Ju, Ilwoo
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Lee-Wingate, Sooyeon Nikki
2
Xie, Ying
2
Abernathy, Ty
1
Adams-Price, Carolyn
1
Ali Shah, Syed Zulfiqar
1
Ball, Jennifer
1
Bergner, Kai N.
1
Bhutada, Nilesh
1
Boudewyns, Vanessa
1
Carroll, Norman V.
1
Chen, Hai D. B.
1
Delbaere, Majorie
1
Deshpande, Aparna
1
Falk, Tomas
1
Finney, Zachary
1
Heinrick, Daniel
1
Henley, Tracy B.
1
Huh, Jisu
1
Hölzing, Jörg A.
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1
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1
Spake, Deborah F.
1
Wanasika, Isaac
1
Wei, Mei-Ling
1
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International journal of pharmaceutical and healthcare marketing : IJPHM
Health marketing quarterly
24
Journal of advertising research
5
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
5
International journal of advertising : the quarterly review of marketing communications
4
Journal of current issues and research in advertising : JCIRA
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
Applied economics
2
International journal of industrial organization
2
International journal of pharmaceutical and healthcare marketing
2
Journal of global marketing
2
Journal of promotion management : JPM
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
The journal of law & economics
2
American economic journal
1
Central European journal of operations research
1
Cogent business & management
1
Economic inquiry : journal of the Western Economic Association International
1
Information economics and policy : IEP
1
International journal of health economics and management
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of accounting, auditing & finance
1
Journal of business ethics : JOBE
1
Journal of comparative economics : the journal of the Association for Comparative Economic Studies
1
Journal of development economics
1
Journal of economic behavior & organization : JEBO
1
Journal of economics & management strategy : JEMS
1
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
1
Journal of marketing communications
1
Journal of marketing research
1
Journal of public policy & marketing
1
Marketing intelligence & planning
1
Marketing letters : a journal of research in marketing
1
Quantitative marketing and economics : QME
1
Southern economic journal
1
The Geneva papers on risk and insurance - issues and practice : an official journal of the Geneva Association
1
The Rand journal of economics
1
Tourism management : research, policies, practice
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ECONIS (ZBW)
19
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1
Thinking about fair balance : how
prescription
drug advertising disclosure prominence works?
Ju, Ilwoo
- In:
International journal of pharmaceutical and healthcare …
11
(
2017
)
1
,
pp. 2-15
Persistent link: https://www.econbiz.de/10011705003
Saved in:
2
The effects of advertising skepticism in consumer
prescription
drug advertising : the moderating role of risk disclosure location
Ju, Ilwoo
- In:
International journal of pharmaceutical and healthcare …
11
(
2017
)
4
,
pp. 395-411
Persistent link: https://www.econbiz.de/10011812887
Saved in:
3
Content analysis of comparative claims in drug advertisements
Boudewyns, Vanessa
;
Williams, Pamela A.
- In:
International journal of pharmaceutical and healthcare …
10
(
2016
)
3
,
pp. 302-322
Persistent link: https://www.econbiz.de/10011620454
Saved in:
4
Consumer responses to pharmaceutical-company-sponsored disease information websites and DTC branded websites
Huh, Jisu
;
Shin, Wonsun
- In:
International journal of pharmaceutical and healthcare …
9
(
2015
)
4
,
pp. 306-329
Persistent link: https://www.econbiz.de/10011479844
Saved in:
5
Prescription
drug advertisements and older adults : a case for implicit memory
Abernathy, Ty
;
Adams-Price, Carolyn
;
Henley, Tracy B.
- In:
International journal of pharmaceutical and healthcare …
7
(
2013
)
4
,
pp. 341-356
Persistent link: https://www.econbiz.de/10010237650
Saved in:
6
A review of research on direct-to-consumer advertising of
prescription
drugs : directions for future research
Mukherjee, Avinandan
;
Limbu, Yam
;
Wanasika, Isaac
- In:
International journal of pharmaceutical and healthcare …
7
(
2013
)
3
,
pp. 226-243
Persistent link: https://www.econbiz.de/10009790623
Saved in:
7
Physicians' attitude towards direct to consumer advertising of pharmaceutical drugs
Siddiqi, Arslan Ahmad
;
Ali Shah, Syed Zulfiqar
- In:
International journal of pharmaceutical and healthcare …
11
(
2017
)
1
,
pp. 37-48
Persistent link: https://www.econbiz.de/10011705008
Saved in:
8
Do consumers perceive their doctors as influenced by pharmaceutical marketing communications? : a persuasion knowledge perspective
Wei, Mei-Ling
;
Delbaere, Majorie
- In:
International journal of pharmaceutical and healthcare …
9
(
2015
)
4
,
pp. 330-348
Persistent link: https://www.econbiz.de/10011479849
Saved in:
9
Relationship between direct-to-consumer advertising and consumers' decision-making
Sharabati, Abdel-Aziz Ahmad
;
Khraim, Hamzeh Salim
; …
- In:
International journal of pharmaceutical and healthcare …
8
(
2014
)
2
,
pp. 178-192
Persistent link: https://www.econbiz.de/10010388961
Saved in:
10
Pharmaceutical direct-to-consumer advertising ; Pt. 2
Mukherjee, Avinandan
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010237499
Saved in:
1
2
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