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~isPartOf:"International journal of pharmaceutical and healthcare marketing : IJPHM"
~subject:"Direct-to-consumer"
~subject:"Informationsverhalten"
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International journal of networking and virtual organisations : IJNVO
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An experimental examination of consumer attitudes, behavioral intentions, and information search behavior after viewing a predictive genetic test direct-to-consumer advertisement
Rollins, Brent L.
;
Ramakrishnan, Shravanan
;
Perri, Matthew
- In:
International journal of pharmaceutical and healthcare …
7
(
2013
)
3
,
pp. 285-295
Persistent link: https://www.econbiz.de/10009790616
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