//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of procurement management"
~isPartOf:"Journal of marketing communications"
~subject:"Beschaffung"
~subject:"Marketing management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Business-to-business"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Beschaffung
Marketing management
B-to-B-Marketing
10
Business-to-business marketing
10
Lieferantenmanagement
9
Supplier relationship management
9
Beziehungsmarketing
5
Procurement
5
Relationship marketing
5
Lieferkette
3
Marketingmanagement
3
Supply chain
3
Arbeitszufriedenheit
2
Business services
2
Customer satisfaction
2
Finland
2
Finnland
2
Job satisfaction
2
Kundenzufriedenheit
2
Transaction costs
2
Transaktionskosten
2
Unternehmensdienstleistung
2
business-to-business relationships
2
opportunism
2
satisfaction
2
Advertising
1
Advertising industry
1
Agency theory
1
B2B
1
B2B markets
1
Business network
1
CPV
1
Communication
1
Competition
1
Confidence
1
Consumer behaviour
1
Correlation
1
Customer value
1
Demographie
1
Demography
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
8
Type of publication (narrower categories)
All
Article in journal
8
Aufsatz in Zeitschrift
8
Language
All
English
8
Author
All
Ahola, Eeva-Katri
1
Andersen, Otto
1
Baack, D. W.
1
Buvik, Arnt
1
Dessel, M. M. van
1
Hallikas, Jukka
1
Hannås, Gøril
1
Hartley, S. W.
1
Heikka, Eija-Liisa
1
Horn, Philipp
1
Kulha, Tuukka
1
Lintukangas, Katrina
1
Mols, Niels Peter
1
Mustak, Mekhail
1
Patti, C. H.
1
Scheepers, Helana
1
Scheffler, Paul
1
Schiele, Holger
1
Stockdale, Rosemary
1
Turner, Paul
1
Valos, Michael J.
1
more ...
less ...
Published in...
All
International journal of procurement management
Journal of marketing communications
Industrial marketing management : the international journal for industrial and high-tech firms
105
The journal of business & industrial marketing
53
Journal of business-to-business marketing
27
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
8
Gabler Edition Wissenschaft
7
Journal of business research : JBR
7
Journal of strategic marketing
7
Strategies for international industrial marketing : the management of customer relationships in European industrial markets
7
Business-to-Business-Marketing
5
Journal of the Academy of Marketing Science
5
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
4
Europäische Hochschulschriften / 5
4
Gabler Edition Wissenschaft / Business-to-Business-Marketing
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of personal selling & sales management
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Marketing intelligence & planning
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
SpringerLink / Bücher
4
Berichte aus der Betriebswirtschaft
3
Handbook of business-to-business marketing
3
Harvard-Business-Manager : das Wissen der Besten
3
Journal of customer behaviour
3
Journal of marketing
3
Journal of marketing research
3
Lehrbuch
3
Neue betriebswirtschaftliche Forschung : Nbf
3
Technischer Vertrieb
3
Ausgewählte Studien des ECC Handel
2
Dissertation.de
2
European business review : EBR ; the official journal of the International Management Centres, Europe
2
Handbuch Market-Access : Marktzulassung ohne Nebenwirkungen
2
Harvard business review : HBR
2
Journal for international business and entrepreneurship development
2
Journal of marketing analytics : JMA
2
Journal of marketing research : JMR
2
Kontrakte, Geschäftsbeziehungen, Netzwerke - Marketing und neue Institutionenökonomik
2
Legends in marketing
2
more ...
less ...
Source
All
ECONIS (ZBW)
8
Showing
1
-
8
of
8
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Integrating online communities within
business-to-business
marketing communications : an exploratory study
Valos, Michael J.
;
Turner, Paul
;
Scheepers, Helana
; …
- In:
Journal of marketing communications
24
(
2018
)
5
,
pp. 450-468
Persistent link: https://www.econbiz.de/10011880791
Saved in:
2
Improving integrated marketing communications practices : a comparison of objectives and results
Patti, C. H.
;
Hartley, S. W.
;
Dessel, M. M. van
;
Baack, …
- In:
Journal of marketing communications
23
(
2017
)
4
,
pp. 351-370
Persistent link: https://www.econbiz.de/10011743970
Saved in:
3
How to measure competition? : the role of price dispersion in B2B supply markets
Scheffler, Paul
;
Schiele, Holger
;
Horn, Philipp
- In:
International journal of procurement management
9
(
2016
)
5
,
pp. 568-586
Persistent link: https://www.econbiz.de/10011667890
Saved in:
4
The effect of relation specific information technology on collaborative coordination in
business-to-business
relationships
Hannås, Gøril
;
Buvik, Arnt
;
Andersen, Otto
- In:
International journal of procurement management
8
(
2015
)
4
,
pp. 416-440
Persistent link: https://www.econbiz.de/10011547384
Saved in:
5
The characteristics of service buying in the
business-to-business
sector
Hallikas, Jukka
;
Kulha, Tuukka
;
Lintukangas, Katrina
- In:
International journal of procurement management
6
(
2013
)
3
,
pp. 280-296
Persistent link: https://www.econbiz.de/10009757534
Saved in:
6
Towards an understanding of the role of trade fairs as facilitators of consumer creativity
Ahola, Eeva-Katri
- In:
Journal of marketing communications
18
(
2012
)
5
,
pp. 321-333
Persistent link: https://www.econbiz.de/10009673797
Saved in:
7
Purchasing of knowledge-intensive business services : a case study of relevant factors
Heikka, Eija-Liisa
;
Mustak, Mekhail
- In:
International journal of procurement management
10
(
2017
)
1
,
pp. 21-37
Persistent link: https://www.econbiz.de/10011821563
Saved in:
8
Concurrent sourcing and supplier opportunism
Mols, Niels Peter
- In:
International journal of procurement management
10
(
2017
)
1
,
pp. 89-105
Persistent link: https://www.econbiz.de/10011821610
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->