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~isPartOf:"International journal of product development : IJPD"
~isPartOf:"Journal of business research : JBR"
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Search: subject:"Virtual reality"
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Virtual reality
64
Virtuelle Realität
62
Consumer behaviour
33
Konsumentenverhalten
33
Social Web
20
Social web
20
Online retailing
11
Online-Handel
11
Product design
10
Produktgestaltung
10
Augmented reality
9
Brand management
9
Markenführung
9
Beziehungsmarketing
8
Einzelhandel
8
Relationship marketing
8
Retail trade
8
Experiment
7
Brand image
6
Innovation
6
Internet marketing
6
Markenimage
6
Online-Marketing
6
E-commerce
5
Electronic Commerce
5
Presence
5
Computerspiel
4
Customer integration
4
Kundenintegration
4
Video game
4
Virtual organization
4
Virtuelle Organisation
4
Advertising effects
3
Bibliometrics
3
Bibliometrie
3
Creativity
3
Customer experience
3
Customer satisfaction
3
Experiential marketing
3
Holiday behaviour
3
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49
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1
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63
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2
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65
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65
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2
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English
65
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Barhorst, Jennifer Brannon
2
Bigné Alcañiz, J. Enrique
2
Cowan, Kirsten
2
Flavián Blanco, Carlos
2
Ibáñez-Sánchez, Sergio
2
Javornik, Ana
2
Lee, Seung Hwan Mark
2
Loureiro, Sandra Maria Correia
2
McLean, Graeme J.
2
Meißner, Martin
2
Orús, Carlos
2
Pfeiffer, Jella
2
Pfeiffer, Thies
2
Reijmersdal, Eva A. van
2
Torrecilla, Carmen
2
Adler, Jost
1
Aiello, Gaetano
1
Albers, Albert
1
Alcañiz, Mariano
1
Alzayat, Ayman
1
An, Myounga
1
Ashraf, Abdul R.
1
Aubry, Stéphane
1
Barnes, Stuart J.
1
Barrera, Kevin Giang
1
Bauch, Jochen
1
Behl, Abhishek
1
Berlo, Zeph M. C. van
1
Berthold, Adam
1
Bille, Wesley
1
Boyd, D. Eric
1
Bretschneider, Ulrich
1
Brunetti, Gino
1
Calabuig-Moreno, Ferran
1
Campos, Carlos Pérez
1
Chen, Huan
1
Cheng, Zhang
1
Choi, Boreum
1
Choi, Danny Woosik
1
Choo, Ho Jung
1
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International journal of product development : IJPD
Journal of business research : JBR
Journal of retailing and consumer services
47
Psychology & marketing
27
Tourism management : research, policies, practice
26
International journal of networking and virtual organisations : IJNVO
24
Technological forecasting & social change : an international journal
23
HMD : Praxis der Wirtschaftsinformatik
22
Springer eBook Collection
18
Virtual environments for corporate education : employee learning and solutions
17
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
16
International journal of production research
16
Business horizons
15
Synthetic worlds : emerging technologies in education and economics
15
Virtual worlds and e-commerce : technologies and applications for building customer relationships
15
HMD Praxis der Wirtschaftsinformatik
14
Management information systems : mis quarterly
14
Managerial challenges and social impacts of virtual and augmented reality
14
SpringerLink / Bücher
14
Commercial transactions in the virtual world : issues and opportunities
13
Advances in developing human resources : ADHR
11
International journal of retail and distribution management
11
International journal of technology marketing : IJTMkt
11
Journal of management information systems : JMIS
11
Journal of marketing management : MM
11
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
11
Premier reference source
11
Virtuelle Unternehmen
11
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
10
Skill training in multimodal virtual environments
10
Information technology & tourism
9
International journal of hospitality management
9
Journal of promotion management : innovations in planning and applied research
9
Cogent business & management
8
Information systems research : ISR
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
Produktions- und Logistikmanagement in virtuellen Unternehmen und Unternehmensnetzwerken
8
Research
8
Augmented reality and virtual reality : the power of AR and VR for business
7
CESifo working papers
7
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Source
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ECONIS (ZBW)
65
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1
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10
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65
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date (oldest first)
1
Design of
virtual
reality
cycling intelligent interaction system based on VR technology
Jiang, Xin
- In:
International journal of product development : IJPD
27
(
2023
)
1/2
,
pp. 96-110
Persistent link: https://www.econbiz.de/10014231277
Saved in:
2
How
virtual
reality
shopping experience enhances consumer creativity : the mediating role of perceptual curiosity
Kim, Woo Bin
;
Choo, Ho Jung
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013468818
Saved in:
3
"The persuasion effects of
virtual
reality
(VR) and augmented reality (AR) video advertisements : a conceptual review"
Jayawardena, Nirma Sadamali
;
Thaichon, Park
;
Quach, Sara
; …
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014293927
Saved in:
4
Product 3D virtual display scene modelling based on augmented reality technology
Luo, Heng
- In:
International journal of product development : IJPD
26
(
2022
)
1/4
,
pp. 131-142
Persistent link: https://www.econbiz.de/10014230097
Saved in:
5
Virtual
reality
tourism to satisfy wanderlust without wandering : an unconventional innovation to promote sustainability
Talwar, Shalini
;
Kaur, Puneet
;
Escobar, Octavio
;
Lan, Sai
- In:
Journal of business research : JBR
152
(
2022
),
pp. 128-143
Persistent link: https://www.econbiz.de/10013493966
Saved in:
6
Virtual
reality
-based product displays to inspire consumers' purchase intentions : an experimental study
Raza, Ali
;
Wasim, Manahil
;
Ishaq, Muhammad Ishtiaq
- In:
Journal of business research : JBR
175
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014549586
Saved in:
7
Virtual
reality
marketing and customer advocacy : transforming experiences from story-telling to story-doing
Regt, Anouk de
;
Plangger, Kirk
;
Barnes, Stuart J.
- In:
Journal of business research : JBR
136
(
2021
),
pp. 513-522
Persistent link: https://www.econbiz.de/10012663249
Saved in:
8
How escapism leads to behavioral intention in a
virtual
reality
store with background music?
Loureiro, Sandra Maria Correia
;
Guerreiro, João Pedro …
- In:
Journal of business research : JBR
134
(
2021
),
pp. 288-300
Persistent link: https://www.econbiz.de/10012643762
Saved in:
9
Brands in
virtual
reality
games : affective processes within computer-mediated consumer experiences
Berlo, Zeph M. C. van
;
Reijmersdal, Eva A. van
;
Smit, …
- In:
Journal of business research : JBR
122
(
2021
),
pp. 458-465
Persistent link: https://www.econbiz.de/10012420439
Saved in:
10
Influence of social augmented reality app usage on customer relationships and continuance intention : the role of shared social experience
Wang, Kai-Yu
;
Ashraf, Abdul R.
;
Thongpapanl, Narongsak
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014380321
Saved in:
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