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~isPartOf:"International journal of production economics"
~isPartOf:"International journal of retail & distribution management"
~isPartOf:"Reihe: Marketing, Handel und Management"
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Search: subject_exact:"Handelsmarke"
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Handelsmarke
38
Store brand
36
Consumer behaviour
27
Konsumentenverhalten
27
Brand management
25
Markenführung
25
Brand
21
Einzelhandel
20
Markenartikel
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Beziehungsmarketing
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Diallo, Mbaye Fall
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1
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1
Jara, Magali
1
Jing, Xiaodong
1
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1
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1
Kaswengi, Joseph
1
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International journal of production economics
International journal of retail & distribution management
Reihe: Marketing, Handel und Management
Journal of retailing and consumer services
61
SpringerLink / Bücher
21
The international review of retail, distribution and consumer research
21
Journal of business research : JBR
18
Journal of retailing
15
The journal of product & brand management
14
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
12
European journal of operational research : EJOR
11
Handelsforschung
11
Gabler Edition Wissenschaft
9
Journal of agricultural & food industrial organization
9
Jahrbuch der Absatz- und Verbrauchsforschung
8
Journal of food products marketing
8
Review of industrial organization : RIO
8
Springer Proceedings in Business and Economics
8
Transportation research / E : an international journal
8
European journal of marketing : EJM
7
Journal of marketing management : MM
7
Neue Ansätze in Markenforschung und Markenführung
7
Research
7
The journal of brand management : an international journal
7
The journal of consumer marketing
7
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
6
Journal of marketing
6
Journal of marketing research : JMR
6
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
6
Marketing : ZFP ; journal of research and management
6
Marketing letters : a journal of research in marketing
6
Report / Marketing Science Institute
6
Applied economics
5
Applied economics letters
5
Australasian marketing journal
5
European retail research
5
Handelsmarken : Entwicklungstendenzen und Zukunftsperspektiven der Handelsmarkenpolitik
5
Handelsmarken : Zukunftsperspektiven der Handelsmarkenpolitik
5
Improving marketing strategies for private label products
5
Innovatives Markenmanagement
5
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ECONIS (ZBW)
38
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1
Impact of green technology improvement and store brand introduction on the sales mode selection
Cheng, Fei
;
Chen, Tong
;
Shen, Yuting
;
Jing, Xiaodong
- In:
International journal of production economics
253
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013448490
Saved in:
2
Mode of store-brand introduction and contracting sequence under manufacturer encroachment
Mao, Zhaofang
;
Han, Yuqing
;
Liang, Zhengbo
- In:
International journal of production economics
253
(
2022
),
pp. 1-26
Persistent link: https://www.econbiz.de/10013448503
Saved in:
3
The impact of a store brand introduction in a supply chain with competing manufacturers : the strategic role of pricing and advertising decision timing
Karray, Salma
;
Martín Herrán, Guiomar
- In:
International journal of production economics
244
(
2022
),
pp. 1-19
Persistent link: https://www.econbiz.de/10013185374
Saved in:
4
Substitution effect of retailer store brand and manufacturer encroachment
Balasubramanian, Ganesh
;
Maruthasalam, Arulanantha …
- In:
International journal of production economics
239
(
2021
),
pp. 1-19
Persistent link: https://www.econbiz.de/10012648818
Saved in:
5
Supply chain coordination with customer returns and retailer's store brand product
Li, Wei
;
Chen, Jing
;
Chen, Bintong
- In:
International journal of production economics
203
(
2018
),
pp. 69-82
Persistent link: https://www.econbiz.de/10011900244
Saved in:
6
Private labels importance across different store loyalty stages : a multilevel approach
Vale, Rita Coelho do
;
Matos, Pedro Verga
- In:
International journal of retail & distribution management
45
(
2017
)
1
,
pp. 71-89
Persistent link: https://www.econbiz.de/10011621628
Saved in:
7
Antecedents and consequences of private brand purchase : a systematic review and a conceptual framework
Muruganantham, G.
;
Priyadharshini, K.
- In:
International journal of retail & distribution management
45
(
2017
)
6
,
pp. 660-682
Persistent link: https://www.econbiz.de/10011747858
Saved in:
8
Mavens' price and non-price on-pack extrinsic cue search behaviours : implications for store brands
Collins, Alan M.
;
George, Richard G.
- In:
International journal of retail & distribution management
45
(
2017
)
7/8
,
pp. 689-710
Persistent link: https://www.econbiz.de/10011775687
Saved in:
9
The role of consumers' attitudes in estimating consumer response to assortment composition : evidence from Spain
Ruiz-Real, José Luis
;
Gázquez-Abad, Juan Carlos
; …
- In:
International journal of retail & distribution management
45
(
2017
)
7/8
,
pp. 782-807
Persistent link: https://www.econbiz.de/10011775713
Saved in:
10
A comparison between economic and organic store brands : packaging as a key factor of store brand equity
Jara, Magali
;
Cliquet, Gérard
;
Robert, Isabelle
- In:
International journal of retail & distribution management
45
(
2017
)
11
,
pp. 1298-1316
Persistent link: https://www.econbiz.de/10011815737
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