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~isPartOf:"International journal of production economics"
~isPartOf:"International journal of services and operations management"
~isPartOf:"Journal of retailing and consumer services"
~person:"Thaichon, Park"
~source:"econis"
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Search: subject_exact:"Betriebliche Wertschöpfungsrechnung"
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Betriebliche Wertschöpfung
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Beziehungsmarketing
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Customer integration
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Relationship marketing
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Value creation
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Confidence
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Consumer behaviour
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Customer citizenship behaviour
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Influencer marketing
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Thaichon, Park
Chen, Rongqiu
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Cliquet, Gérard
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Finsterwalder, Jörg
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Helo, Petri
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Immonen, Mika
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International journal of production economics
International journal of services and operations management
Journal of retailing and consumer services
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Journal of business research : JBR
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Marketing intelligence & planning
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Services marketing quarterly
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ECONIS (ZBW)
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Influencer marketing : homophily, customer value co-creation behaviour and purchase intention
Bu, Yi
;
Parkinson, Joy
;
Thaichon, Park
- In:
Journal of retailing and consumer services
66
(
2022
),
pp. 1-17
Persistent link: https://www.econbiz.de/10013209657
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2
Value co-creation and social media : investigating antecedents and influencing factors in the U.S. retail banking industry
Casper Ferm, Lars-Erik
;
Thaichon, Park
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012581891
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