Value co-creation and social media : investigating antecedents and influencing factors in the U.S. retail banking industry
Year of publication: |
2021
|
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Authors: | Casper Ferm, Lars-Erik ; Thaichon, Park |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 61.2021, p. 1-12
|
Subject: | Customer engagement | Participation attitude | Retail banking | Social media | Trust | Value Co-Creation | Social Web | Social web | Privatkundengeschäft | Personal banking | Beziehungsmarketing | Relationship marketing | Kundenintegration | Customer integration | Betriebliche Wertschöpfung | Value creation | Vertrauen | Confidence | Online-Marketing | Internet marketing |
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