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~isPartOf:"International journal of production economics"
~subject:"Einzelhandel"
~subject:"Markenführung"
~subject:"Marketing management"
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Einzelhandel
Markenführung
Marketing management
Sales promotion
11
Verkaufsförderung
11
Lieferkette
7
Supply chain
7
Retail trade
6
Demand
4
Nachfrage
4
Rabatt
3
Rebate
3
Theorie
3
Theory
3
Demand forecasting
2
Distribution channel
2
Forecasting model
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Lieferantenkredit
2
Lieferantenmanagement
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Preismanagement
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Prognoseverfahren
2
Supplier relationship management
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Trade credit
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Vertriebsweg
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Beziehungsmarketing
1
Bullwhip effect
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Bullwhip-Effekt
1
Channel coordination
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Channel switching
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Complement
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Consumer behaviour
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Cooperative promotion
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Coupon promotion
1
Credit period
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E-commerce
1
Electronic Commerce
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Großbritannien
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Chen, Youhua
2
Broekmeulen, R. A. C. M.
1
Demirag, Ozgun Caliskan
1
Donselaar, Karel H. van
1
Guan, Xu
1
Huang, Di
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Jong, Ad de
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Li, Jianbin
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Li, Zonghuo
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Mei, Wanxia
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Ouyang, Lian Qun
1
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1
Zhou, Hong
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International journal of production economics
Journal of retailing and consumer services
26
Journal of business research : JBR
21
Journal of promotion management : JPM
13
Journal of retailing
13
Journal of promotion management : innovations in planning and applied research
10
Journal of marketing research : JMR
9
The international review of retail, distribution and consumer research
8
European journal of operational research : EJOR
7
International journal of retail & distribution management
7
Journal of marketing communications
7
Marketing letters : a journal of research in marketing
6
European journal of marketing : EJM
5
The journal of personal selling & sales management : JPSSM
5
Asia Pacific journal of marketing and logistics
4
International journal of economic issues : IJEI
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Agribusiness : an internat. journal
3
Company and customer relations
3
Domestic commerce series
3
European research studies
3
International journal of electronic marketing and retailing : IJEMR
3
Journal of the Academy of Marketing Science
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Marketing intelligence & planning
3
The journal of consumer marketing
3
Business horizons
2
CESifo Working Paper Series
2
CESifo working papers
2
ERIM report series research in management
2
Faculty & research / Insead : working paper series
2
Forschungsgruppe Konsum und Verhalten
2
International journal of production research
2
International transactions in operational research : ITOR ; a journal of the International Federation of Operational Research Societies (IFORS)
2
Inventi impact: retailing & consumer services
2
Journal of Asian finance, economics and business : JAFEB
2
Journal of advertising research
2
Journal of marketing
2
Journal of marketing analytics : JMA
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1
Coupon promotion and its cross-channel effect in omnichannel retailing industry : a time-sensitive strategy
Li, Zonghuo
;
Guan, Xu
;
Mei, Wanxia
- In:
International journal of production economics
258
(
2023
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014282249
Saved in:
2
Analysis and forecasting of demand during promotions for perishable items
Donselaar, Karel H. van
;
Jong, Ad de
;
Broekmeulen, R. …
- In:
International journal of production economics
172
(
2016
),
pp. 65-75
Persistent link: https://www.econbiz.de/10011442313
Saved in:
3
Note on : managing multi-echelon multi-item channels with trade allowances under credit period
Huang, Di
;
Ouyang, Lian Qun
;
Zhou, Hong
- In:
International journal of production economics
138
(
2012
)
1
,
pp. 117-124
Persistent link: https://www.econbiz.de/10009550556
Saved in:
4
Joint determination of inventory replenishment and sales effort with uncertain market responses
Wei, Ying
;
Chen, Youhua
- In:
International journal of production economics
134
(
2011
)
2
,
pp. 368-374
Persistent link: https://www.econbiz.de/10009373825
Saved in:
5
Customer and retailer rebates under risk aversion
Demirag, Ozgun Caliskan
;
Chen, Youhua
;
Li, Jianbin
- In:
International journal of production economics
133
(
2011
)
2
,
pp. 736-750
Persistent link: https://www.econbiz.de/10009299846
Saved in:
6
Managing multi-echelon multi-item channels with trade allowances under credit period
Tsao, Yu-chung
- In:
International journal of production economics
127
(
2010
)
2
,
pp. 226-237
Persistent link: https://www.econbiz.de/10008656657
Saved in:
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