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~isPartOf:"International journal of production economics"
~subject:"Markenführung"
~subject:"Marketing management"
~subject:"Rabatt"
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Sales promotion
11
Verkaufsförderung
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Lieferkette
7
Supply chain
7
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Chen, Youhua
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International journal of production economics
Journal of business research : JBR
16
Journal of promotion management : JPM
13
Journal of retailing and consumer services
13
Journal of promotion management : innovations in planning and applied research
10
Journal of marketing research : JMR
9
Journal of retailing
9
Journal of marketing communications
7
Psychology & marketing
5
The international review of retail, distribution and consumer research
5
European journal of marketing : EJM
4
International journal of economic issues : IJEI
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of marketing
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Marketing letters : a journal of research in marketing
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
The journal of consumer marketing
4
The journal of personal selling & sales management : JPSSM
4
The journal of product & brand management
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Company and customer relations
3
International journal of retail & distribution management
3
Journal of Asian finance, economics and business : JAFEB
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Marketing : ZFP ; journal of research and management
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Marketing intelligence & planning
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Asia Pacific journal of marketing and logistics
2
ERIM report series research in management
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Economic research report
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European journal of operational research : EJOR
2
European research studies
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Faculty & research / Insead : working paper series
2
International journal of contemporary hospitality management
2
Inventi impact: retailing & consumer services
2
Journal of consumer research : JCR ; an interdisciplinary journal
2
Journal of marketing analytics : JMA
2
Journal of the Academy of Marketing Science
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Management science : journal of the Institute for Operations Research and the Management Sciences
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McGraw-Hill/Irwin series in marketing
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Quantitative marketing and economics : QME
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Report / Marketing Science Institute
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1
Coupon promotion and its cross-channel effect in omnichannel retailing industry : a time-sensitive strategy
Li, Zonghuo
;
Guan, Xu
;
Mei, Wanxia
- In:
International journal of production economics
258
(
2023
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014282249
Saved in:
2
Analysis and forecasting of demand during promotions for perishable items
Donselaar, Karel H. van
;
Jong, Ad de
;
Broekmeulen, R. …
- In:
International journal of production economics
172
(
2016
),
pp. 65-75
Persistent link: https://www.econbiz.de/10011442313
Saved in:
3
Customer and retailer rebates under risk aversion
Demirag, Ozgun Caliskan
;
Chen, Youhua
;
Li, Jianbin
- In:
International journal of production economics
133
(
2011
)
2
,
pp. 736-750
Persistent link: https://www.econbiz.de/10009299846
Saved in:
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