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~isPartOf:"International journal of production economics"
~subject:"Markenführung"
~subject:"Online-Handel"
~subject:"Theorie"
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Markenführung
Online-Handel
Theorie
Sales promotion
11
Verkaufsförderung
11
Lieferkette
7
Supply chain
7
Einzelhandel
6
Retail trade
6
Demand
4
Nachfrage
4
Rabatt
3
Rebate
3
Theory
3
Demand forecasting
2
Distribution channel
2
Forecasting model
2
Lieferantenkredit
2
Lieferantenmanagement
2
Preismanagement
2
Pricing strategy
2
Prognoseverfahren
2
Supplier relationship management
2
Trade credit
2
Vertriebsweg
2
Beziehungsmarketing
1
Bullwhip effect
1
Bullwhip-Effekt
1
Channel coordination
1
Channel switching
1
Complement
1
Consumer behaviour
1
Cooperative promotion
1
Coupon promotion
1
Credit period
1
E-commerce
1
Electronic Commerce
1
Großbritannien
1
Inventory model
1
Judgmental forecasting
1
Konsumentenverhalten
1
Kundenbindungsprogramm
1
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Article
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4
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4
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English
4
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Huang, Di
1
Jiang, Yuanchun
1
Liu, Yezheng
1
May, Jerrold
1
Ouyang, Lian Qun
1
Shang, Jennifer
1
Tsao, Yu-Chung
1
Tsao, Yu-chung
1
Zhou, Hong
1
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International journal of production economics
Journal of retailing and consumer services
18
Journal of business research : JBR
15
Journal of promotion management : JPM
10
Journal of marketing research : JMR
8
European journal of operational research : EJOR
7
Journal of retailing
7
Gabler Edition Wissenschaft
6
Journal of promotion management : innovations in planning and applied research
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
The international review of retail, distribution and consumer research
6
International journal of industrial organization
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
Information systems research : ISR
4
International journal of electronic marketing and retailing : IJEMR
4
Journal of marketing
4
Marketing letters : a journal of research in marketing
4
Quantitative marketing and economics : QME
4
American journal of agricultural economics
3
CUDARE working paper series
3
Discussion papers / CEPR
3
European journal of marketing : EJM
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
International journal of contemporary hospitality management
3
International journal of retail & distribution management
3
Journal of Asian finance, economics and business : JAFEB
3
Journal of marketing research
3
Journal of the Operational Research Society : OR
3
Marketing : ZFP ; journal of research and management
3
The journal of consumer marketing
3
The journal of personal selling & sales management : JPSSM
3
CESifo working papers
2
Decision sciences : DS
2
Discussion paper series / IZA
2
Discussion papers / Deutsches Institut für Wirtschaftsforschung
2
Handelsforschung
2
International journal of business
2
International journal of hospitality management
2
International journal of market research
2
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ECONIS (ZBW)
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1
Redesigning promotion strategy for e-commerce competitiveness through pricing and recommendation
Jiang, Yuanchun
;
Shang, Jennifer
;
Liu, Yezheng
;
May, Jerrold
- In:
International journal of production economics
167
(
2015
),
pp. 257-270
Persistent link: https://www.econbiz.de/10011346561
Saved in:
2
Cooperative promotion under demand uncertainty
Tsao, Yu-Chung
- In:
International journal of production economics
167
(
2015
),
pp. 45-49
Persistent link: https://www.econbiz.de/10011346609
Saved in:
3
Note on : managing multi-echelon multi-item channels with trade allowances under credit period
Huang, Di
;
Ouyang, Lian Qun
;
Zhou, Hong
- In:
International journal of production economics
138
(
2012
)
1
,
pp. 117-124
Persistent link: https://www.econbiz.de/10009550556
Saved in:
4
Managing multi-echelon multi-item channels with trade allowances under credit period
Tsao, Yu-chung
- In:
International journal of production economics
127
(
2010
)
2
,
pp. 226-237
Persistent link: https://www.econbiz.de/10008656657
Saved in:
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