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~isPartOf:"International journal of production research"
~isPartOf:"Journal of business research : JBR"
~subject:"Markenführung"
~subject:"United States"
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Markenführung
United States
Consumer behaviour
1,977
Konsumentenverhalten
1,977
Mathematical programming
835
Mathematische Optimierung
835
Theory
663
Theorie
662
Brand management
406
Scheduling problem
406
Scheduling-Verfahren
406
Beziehungsmarketing
383
Relationship marketing
383
Brand image
365
Markenimage
365
Lieferkette
266
Supply chain
266
Social Web
227
Social web
227
Brand
226
Markenartikel
221
Operations Research
218
Operations research
218
Heuristics
207
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206
Internet marketing
195
Online-Marketing
195
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180
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177
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177
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176
Online-Handel
176
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174
Vehicle routing problem
174
Evolutionary algorithm
166
Evolutionärer Algorithmus
166
Customer satisfaction
163
Kundenzufriedenheit
163
Emotion
157
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152
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549
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7
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5
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552
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Ko, Eunju
10
Diamantopoulos, Adamantios
7
Valette-Florence, Pierre
7
Veloutsou, Cleopatra
7
Filieri, Raffaele
5
Merchant, Altaf
5
Michel, Géraldine
5
Aiello, Gaetano
4
Bartikowski, Boris
4
Christodoulides, George
4
Dolgui, Alexandre
4
Grohs, Reinhard
4
Japutra, Arnold
4
Melewar, T. C.
4
Oghazi, Pejvak
4
Phau, Ian
4
Roy, Sanjit
4
Seo, Yuri
4
Shukla, Paurav
4
Teng, Lefa
4
Andreini, Daniela
3
Arslanagic-Kalajdzic, Maja
3
Augusto, Mário Gomes
3
Balaji, M. S.
3
Bang, Nguyen
3
Black, Iain
3
Chen, Qimei
3
Donthu, Naveen
3
Dwivedi, Yogesh Kumar
3
Ekinci, Yuksel
3
Fastoso, Fernando
3
Gupta, Suraksha
3
Halkias, Georgios
3
Kim, Kyung Hoon
3
Koll, Oliver
3
Liu, Martin J.
3
Mandler, Timo
3
Megehee, Carol M.
3
Motoki, Kosuke
3
Mrad, Mona
3
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International journal of production research
Journal of business research : JBR
Working paper / National Bureau of Economic Research, Inc.
794
Journal of retailing and consumer services
323
The journal of product & brand management
295
The journal of brand management : an international journal
284
European journal of operational research : EJOR
225
NBER working paper series
206
Journal of consumer research : JCR ; an interdisciplinary bimonthly
169
Research policy : policy, management and economic studies of science, technology and innovation
167
Computers & operations research : and their applications to problems of world concern ; an international journal
165
Psychology & marketing
158
International journal of hospitality management
127
American journal of agricultural economics
117
Discussion paper / Centre for Economic Policy Research
116
The American economic review
109
European journal of marketing : EJM
99
Asia Pacific journal of marketing and logistics
98
Discussion paper series / IZA
97
Journal of fashion marketing and management
96
Journal of international consumer marketing
85
The review of economics and statistics
84
Journal of marketing communications
83
International journal of consumer studies
81
The journal of consumer marketing
80
SpringerLink / Bücher
77
Technological forecasting & social change : an international journal
77
Public choice
76
Journal of the Academy of Marketing Science
75
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
74
Marketing intelligence & planning
69
Journal of marketing
66
International journal of retail & distribution management
64
Journal of marketing management : MM
64
Marketing letters : a journal of research in marketing
63
The journal of technology transfer
63
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
60
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
59
Journal of global marketing
59
Journal of promotion management : innovations in planning and applied research
59
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ECONIS (ZBW)
552
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1
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10
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552
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1
A review of three decades of academic
research
on brand equity : a bibliometric approach using co-word analysis and bibliographic coupling
Rojas-Lamorena, Álvaro J.
;
Barrio-García, Salvador del
; …
- In:
Journal of business research : JBR
139
(
2022
),
pp. 1067-1083
Persistent link: https://www.econbiz.de/10013194337
Saved in:
2
Masstige marketing : a scale development and validity study
Ishaq, Muhammad Ishtiaq
;
Raza, Ali
;
Bartikowski, Boris
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014368192
Saved in:
3
From silos to synergies : a systematic review of luxury in marketing
research
Sharma, Amalesh
;
Soni, Mauli
;
Borah, Sourav Bikash
; …
- In:
Journal of business research : JBR
139
(
2022
),
pp. 893-907
Persistent link: https://www.econbiz.de/10013194294
Saved in:
4
Does geographic distance to partners affect firm R&D spending? : the moderating roles of individuals, firms, and countries
Su, Hsin-Ning
;
Moaniba, Igam M.
- In:
Journal of business research : JBR
106
(
2020
),
pp. 12-23
Persistent link: https://www.econbiz.de/10012158305
Saved in:
5
Deal or deny : the effectiveness of crisis response strategies on brand equity of the focal brand in co-branding
Turan, Ceyda Paydas
- In:
Journal of business research : JBR
149
(
2022
),
pp. 615-629
Persistent link: https://www.econbiz.de/10013325659
Saved in:
6
How deep is your love? : the brand love-loyalty matrix in consumer-brand relationships
Robertson, Jeandri
;
Botha, Elsamari
;
Ferreira, Caitlin
; …
- In:
Journal of business research : JBR
149
(
2022
),
pp. 651-662
Persistent link: https://www.econbiz.de/10013325669
Saved in:
7
A branch-and-bound algortihm for the cell formation problem
Utkina, Irina E.
;
Batsyn, Mikhail
;
Batsyna, Ekaterina K.
- In:
International journal of production research
56
(
2018
)
9
,
pp. 3262-3273
Persistent link: https://www.econbiz.de/10011887607
Saved in:
8
Would you forgive me? : from perceived justice and complaint handling to customer forgiveness and brand credibility-symmetrical and asymmetrical perspectives
Ali, Faizan
;
El-Manstrly, Dahlia
;
Ghazanfar Ali Abbasi
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014368203
Saved in:
9
The impacts of logo dynamism and product types on brand market performance
Wang, Xin
;
Liu, Huimin
;
Chen, Hao
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014368454
Saved in:
10
An empirical examination of human brand authenticity as a driver of brand love
Osorio, Maria Lucila
;
Centeno, Edgar
;
Cambra-Fierro, Jesus
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014332150
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