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~isPartOf:"International journal of production research"
~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~subject:"Beziehungsmarketing"
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Search: subject_exact:"Loyalty card"
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International journal of production research
Journal of consumer research : JCR ; an interdisciplinary bimonthly
Journal of retailing and consumer services
22
Journal of business research : JBR
19
International journal of hospitality management
13
Journal of the Academy of Marketing Science
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
The journal of services marketing
8
Journal of travel and tourism marketing
7
European journal of marketing : EJM
6
Journal of hospitality marketing & management
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Journal of retailing
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Marketing letters : a journal of research in marketing
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International journal of contemporary hospitality management
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SpringerLink / Bücher
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The service industries journal
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International journal of retail & distribution management
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Journal of marketing research : JMR
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The Cornell hospitality quarterly
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The international review of retail, distribution and consumer research
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Tourism management : research, policies, practice
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Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
3
Handbuch Kundenbindungsmanagement : Strategien und Instrumente für ein erfolgreiches CRM
3
Handbuch Kundenmanagement : Anforderungen, Prozesse, Zufriedenheit, Bindung und Wert von Kunden
3
Jahrbuch der Absatz- und Verbrauchsforschung
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Journal of business economics : JBE
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Journal of financial services marketing : JFSM
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Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Administrative Sciences : open access journal
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Applied Marketing Science / Angewandte Marketingforschung
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Asia Pacific journal of marketing and logistics
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Central European business review : CEBR
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European journal of marketing
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European journal of operational research : EJOR
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Gabler Edition Wissenschaft
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Handbuch Kundenbindungsmanagement
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of business innovation and research
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ECONIS (ZBW)
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1
Differentiated premium membership mechanism in platform competition
Hu, Li
;
Du, Shaofu
;
Wang, Lei
;
Tang, Wenzhi
- In:
International journal of production research
61
(
2023
)
2
,
pp. 649-667
Persistent link: https://www.econbiz.de/10013531035
Saved in:
2
Using transaction data and product margins to optimise weekly flyers
Mahar, Stephen
;
Wright, P. Daniel
;
Salzarulo, Peter A.
; …
- In:
International journal of production research
59
(
2021
)
10
,
pp. 3185-3201
Persistent link: https://www.econbiz.de/10012516788
Saved in:
3
Illusionary progress in loyalty programs : magnitudes, reward distances, and step-size ambiguity
Bagchi, Rajesh
;
Li, Xingbo
- In:
Journal of consumer research : JCR ; an …
37
(
2010/11
)
5
,
pp. 888-901
Persistent link: https://www.econbiz.de/10008856956
Saved in:
4
How endowed versus earned progress affects consumer goal commitment and motivation
Zhang, Ying
;
Huang, Szu-chi
- In:
Journal of consumer research : JCR ; an …
37
(
2010/11
)
4
,
pp. 641-654
Persistent link: https://www.econbiz.de/10008747731
Saved in:
5
Feeling superior : the impact of loyalty program structure on consumers' perceptions of status
Drèze, Xavier
;
Nunes, Joseph C.
- In:
Journal of consumer research : JCR ; an …
35
(
2008/09
)
6
,
pp. 890-905
Persistent link: https://www.econbiz.de/10003861928
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