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~isPartOf:"International journal of production research"
~isPartOf:"Journal of retailing"
~person:"Evanschitzky, Heiner"
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Beziehungsmarketing
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Buffering effect
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Coalition loyalty program
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Customer satisfaction
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Dienstleistungsqualität
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International journal of production research
Journal of retailing
Journal of the Academy of Marketing Science
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Spillover effects of service failures in coalition loyalty programs : the buffering effect of special treatment benefits
Schumann, Jan Hendrik
;
Wünderlich, Nancy V.
; …
- In:
Journal of retailing
90
(
2014
)
1
,
pp. 111-118
Persistent link: https://www.econbiz.de/10010359932
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