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~isPartOf:"International journal of production research"
~isPartOf:"Journal of strategic marketing"
~isPartOf:"The journal of business & industrial marketing"
~subject:"Marketing management"
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Search: subject_exact:"Wertschöpfungsstrategie"
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Marketing management
Betriebliche Wertschöpfung
111
Value creation
111
Customer integration
38
Kundenintegration
38
Beziehungsmarketing
33
Relationship marketing
33
Lieferantenmanagement
31
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Value co-creation
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International journal of production research
Journal of strategic marketing
The journal of business & industrial marketing
Industrial marketing management : the international journal for industrial and high-tech firms
12
Journal of marketing management : MM
4
Journal of service management
4
Journal of the Academy of Marketing Science
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of business research : JBR
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Journal of retailing and consumer services
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Springer eBook Collection
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AMS review : official publication of the Academy of Marketing Science
2
Business horizons
2
International journal of business excellence
2
International journal of electronic customer relationship management : IJECRM
2
Journal of innovation & knowledge : JIK
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of research in marketing and entrepreneurship : JRME
2
Management decision : MD
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SpringerLink / Bücher
2
Technischer Vertrieb
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21st century business practices : the evolving trends in India
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AIUB business and economics working paper series
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Amfiteatru economic : an economic and business research periodical
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Building corporate identity, image and reputation in the digital era
1
Business Development and Economic Governance in Southeastern Europe : 13th International Conference on the Economies of the Balkan and Eastern European Countries (EBEEC), Pafos, Cyprus, 2021
1
California management review
1
Competitiveness review : an international business journal incorporating Journal of global competitiveness
1
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Creating a sustainable competitive position : ethical challenges for international firms
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Cuadernos de administración : quarterly publication of Facultad de Ciencias de la Administración, Universidad del Valle
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Engineering online library
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European journal of marketing : EJM
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European research studies
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ECONIS (ZBW)
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1
Supporting value co-creation through interaction during the pre-purchase customer journey : empirical evidence from B2B HR services
Lassila, Elina
;
Heikka, Eija-Liisa
;
Nätti, Satu
- In:
The journal of business & industrial marketing
38
(
2023
)
13
,
pp. 63-73
Persistent link: https://www.econbiz.de/10014472654
Saved in:
2
Relating strategic market orientation and market performance : role of customer value types
Sahi, Gurjeet Kaur
;
Gupta, Mahesh Chander
;
Lonial, …
- In:
Journal of strategic marketing
26
(
2018
)
4
,
pp. 318-338
Persistent link: https://www.econbiz.de/10011903313
Saved in:
3
Value co-creation, dynamic capabilities and customer retention in industrial markets
Preikschas, Michael W.
;
Cabanelas, Pablo
;
Rüdiger, Klaus
; …
- In:
The journal of business & industrial marketing
32
(
2017
)
3
,
pp. 409-420
Persistent link: https://www.econbiz.de/10011662274
Saved in:
4
Case study: how a business school blog can build stakeholder relationships and create added value in an MBA marketing program
Weinstein, Art T.
;
McFarlane, Donovan A.
- In:
Journal of strategic marketing
25
(
2017
)
2
,
pp. 101-113
Persistent link: https://www.econbiz.de/10011742934
Saved in:
5
Strategic account management as a value co-creation selling model in the pharmaceutical industry
Pilon, Francois
;
Hadjielias, Elias
- In:
The journal of business & industrial marketing
32
(
2017
)
2
,
pp. 310-325
Persistent link: https://www.econbiz.de/10011629581
Saved in:
6
Scale development and validation for DART model of value co-creation process on innovation strategy
Taghizadeh, Seyedeh Khadijeh
;
Jayaraman, Krishnaswamy
; …
- In:
The journal of business & industrial marketing
31
(
2016
)
1
,
pp. 24-35
Persistent link: https://www.econbiz.de/10011539312
Saved in:
7
A dynamic market conceptualization for entrepreneurial marketing : the co-creation of opportunities
Whalen, Peter S.
;
Akaka, Melissa Archpru
- In:
Journal of strategic marketing
24
(
2016
)
1
,
pp. 61-75
Persistent link: https://www.econbiz.de/10011580587
Saved in:
8
Extending boundaries of Blue Ocean Strategy
Agnihotri, Arpita
- In:
Journal of strategic marketing
24
(
2016
)
6
,
pp. 519-528
Persistent link: https://www.econbiz.de/10011571022
Saved in:
9
Customer flow : evaluating the long-term impact of marketing on value creation
Tretyak, Olga A.
;
Sloev, Igor
- In:
The journal of business & industrial marketing
28
(
2013
)
3
,
pp. 221-228
Persistent link: https://www.econbiz.de/10009743356
Saved in:
10
The relationship between market orientation, brand orientation and perceived benefits in the non-profit sector : a customer-perceived paradigm
Mulyanegara, Riza Casidy
- In:
Journal of strategic marketing
19
(
2011
)
5
,
pp. 429-441
Persistent link: https://www.econbiz.de/10009314487
Saved in:
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