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~isPartOf:"International journal of production research"
~isPartOf:"Operations management research : OMR ; advancing practice through theory"
~subject:"Brand management"
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International journal of production research
Operations management research : OMR ; advancing practice through theory
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Modelling product lines diffusion : a framework incorporating competitive brands for sustainable innovations
Aggrawal, Deepti
;
Anand, Adarsh
;
Bansal, Gunjan
; …
- In:
Operations management research : OMR ; advancing …
15
(
2022
)
3/4
,
pp. 760-772
Persistent link: https://www.econbiz.de/10013462474
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