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~isPartOf:"International journal of quality and service sciences"
~isPartOf:"The journal of product & brand management"
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Search: subject_exact:"Kundenintegration"
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Kundenintegration
33
Customer integration
31
Beziehungsmarketing
20
Relationship marketing
19
Consumer behaviour
17
Konsumentenverhalten
17
Brand management
15
Markenführung
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International journal of quality and service sciences
The journal of product & brand management
Journal of business research : JBR
148
Industrial marketing management : the international journal for industrial and high-tech firms
75
Journal of retailing and consumer services
73
SpringerLink / Bücher
47
Journal of service management
46
International journal of innovation management
45
The journal of product innovation management : an international publication of the Product Development & Management Association
45
The journal of services marketing
44
Technological forecasting & social change : an international journal
38
Research policy : policy, management and economic studies of science, technology and innovation
35
International journal of hospitality management
33
The journal of business & industrial marketing
33
The service industries journal
31
Journal of marketing management : MM
29
Journal of strategic marketing
26
Service business
25
Marketing theory
24
Journal of service research : JSR
23
Interaktive Wertschöpfung durch Dienstleistungen : strategische Ausrichtung von Kundeninteraktionen, Geschäftsmodellen und sozialen Netzwerken
22
Kundenintegration : Forum Dienstleistungsmanagement
22
Public management review
22
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
21
International journal of technology marketing : IJTMkt
21
Journal of marketing
21
The journal of brand management : an international journal
21
International journal of technology management : IJTM
20
Journal of service theory and practice : JSTP
20
Tourism management : research, policies, practice
20
International journal of contemporary hospitality management
19
Journal of the Academy of Marketing Science
17
Creativity and innovation management
16
Marketing intelligence & planning
16
Revolutionizing innovation : users, communities, and open innovation
16
European management journal
15
International journal of product development : IJPD
15
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
15
Customer engagement : contemporary issues and challenges
14
Journal of marketing management : JMM ; journal of the Academy of Marketing
14
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ECONIS (ZBW)
31
OLC EcoSci
2
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1
Redefining brand hijacking from a non-collaborative brand co-creation perspective
Siano, Alfonso
;
Confetto, Maria Giovanna
;
Vollero, Agostino
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 110-126
Persistent link: https://www.econbiz.de/10012798137
Saved in:
2
The impact of brand value co-creation on perceived CSR authenticity and brand equity
Muniz, Fernanda
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1338-1354
Persistent link: https://www.econbiz.de/10014485570
Saved in:
3
Assessing and improving co-creation in services : the customer-centric matrix
Chatmi, Arbia
;
Elasri, Karim
;
Ponsignon, Frédéric
- In:
International journal of quality and service sciences
15
(
2023
)
1
,
pp. 97-114
Persistent link: https://www.econbiz.de/10014315050
Saved in:
4
How does involvement build loyalty towards music-streaming platforms? : a multi-analytical SEM-ANN technique
Theadora, Clarissa
;
Amelia, Maria Veronica
;
Tan, Garry …
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 645-660
Persistent link: https://www.econbiz.de/10014281363
Saved in:
5
Non-sponsored brand-related user-generated content : effects and mechanisms of consumer engagement
St. Davčik, Nebojša
;
Langaro, Daniela
;
Jevons, Colin
; …
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 163-174
Persistent link: https://www.econbiz.de/10012798142
Saved in:
6
Servitization in the creative and cultural industries
Sundbo, Jon
;
Rubalcaba-Bermejo, Luis
;
Gallouj, Fai͏̈z
- In:
International journal of quality and service sciences
14
(
2022
)
1
,
pp. 65-85
Persistent link: https://www.econbiz.de/10012884464
Saved in:
7
Do brand relationships on social media motivate young consumers' value co-creation and willingness to pay? : the role of brand love
Wallace, Elaine
;
Torres, Pedro M.
;
Augusto, Mário Gomes
; …
- In:
The journal of product & brand management
31
(
2022
)
2
,
pp. 189-205
Persistent link: https://www.econbiz.de/10013164305
Saved in:
8
Fifteen years of customer engagement research : a bibliometric and network analysis
Hollebeek, Linda D.
;
Sharma, Tripti Ghosh
;
Pandey, Ritesh
; …
- In:
The journal of product & brand management
31
(
2022
)
2
,
pp. 293-309
Persistent link: https://www.econbiz.de/10013164323
Saved in:
9
Consumer experience co-creation in speciality coffee through social media sharing : its antecedents and consequences
Tongrawee Silanoi
;
Supawat Meeprom
;
Porramate Jaratmetakul
- In:
International journal of quality and service sciences
14
(
2022
)
4
,
pp. 576-594
Persistent link: https://www.econbiz.de/10013454242
Saved in:
10
Customer reciprocity in greening : the role of service quality
Basu, Debarati
;
Chakraborty, Kamalika
;
Mitra, Shabana
; …
- In:
International journal of quality and service sciences
14
(
2022
)
2
,
pp. 238-257
Persistent link: https://www.econbiz.de/10013330613
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