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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"International journal of technology marketing : IJTMkt"
~isPartOf:"Springer eBook Collection"
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Online-Marketing
205
Internet marketing
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Advertising
31
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31
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Kreutzer, Ralf T.
9
Skiera, Bernd
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Abou Nabout, Nadia
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Adeola, Ogechi
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Breuer, Markus
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Haan, Evert de
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Holland, Heinrich
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
International journal of technology marketing : IJTMkt
Springer eBook Collection
Journal of business research : JBR
320
International journal of internet marketing and advertising : IJIMA
206
Journal of retailing and consumer services
182
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
132
SpringerLink / Bücher
121
International journal of advertising : the review of marketing communications
119
Journal of marketing communications
115
Journal of advertising research
114
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
114
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
106
International journal of electronic marketing and retailing : IJEMR
94
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
91
Information systems research : ISR
86
International journal of hospitality management
86
Management science : journal of the Institute for Operations Research and the Management Sciences
84
Journal of promotion management : innovations in planning and applied research
78
Journal of internet commerce
77
Tourism management : research, policies, practice
76
Technological forecasting & social change : an international journal
73
Industrial marketing management : the international journal for industrial and high-tech firms
69
Electronic commerce research
68
International journal of advertising : the quarterly review of marketing communications
65
Cogent business & management
61
Journal of management information systems : JMIS
61
Business horizons
57
Psychology & marketing
56
Journal of promotion management : JPM
55
Marketing intelligence & planning
55
The journal of product & brand management
55
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
54
Journal of marketing
52
Journal of travel and tourism marketing
50
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
49
International journal of business information systems : IJBIS
49
Journal of electronic commerce research : JECR
49
International journal of e-business research : an official publication of the Information Resources Management Association
46
Journal of marketing management : MM
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ECONIS (ZBW)
209
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1
Overwhelming targeting options : selecting audience segments for online advertising
Ahmadi, Iman
;
Abou Nabout, Nadia
;
Skiera, Bernd
; …
- In:
International journal of research in marketing : IJRM ; …
41
(
2024
)
1
,
pp. 24-40
Persistent link: https://www.econbiz.de/10015057181
Saved in:
2
On the role of social media platforms in the creator economy
Bleier, Alexander
;
Fossen, Beth L.
;
Shapira, Michal
- In:
International journal of research in marketing : IJRM ; …
41
(
2024
)
3
,
pp. 411-426
Persistent link: https://www.econbiz.de/10015057481
Saved in:
3
Economic consequences of online tracking restrictions : evidence from cookies
Miller, Klaus Matthias
;
Skiera, Bernd
- In:
International journal of research in marketing : IJRM ; …
41
(
2024
)
2
,
pp. 241-264
Persistent link: https://www.econbiz.de/10015057435
Saved in:
4
Role of online trust, motivation, and social media usage behaviour on fake news sharing of Zoomers : moderating role of media literacy
Mishra, Vivek
;
Gupta, Piyush
- In:
International journal of technology marketing : IJTMkt
18
(
2024
)
3
,
pp. 269-288
Persistent link: https://www.econbiz.de/10015062514
Saved in:
5
Examining the role of brand experience in understanding the influence of social media on brand equity
Pintol, Amel
;
Hadziahmetovic, Nereida
- In:
International journal of technology marketing : IJTMkt
18
(
2024
)
3
,
pp. 289-313
Persistent link: https://www.econbiz.de/10015062516
Saved in:
6
Assessing consumer value in social commerce using a holistic approach
Sievers, Silvia
;
Gutiérrez-Leefmans, Manuela
; …
- In:
International journal of technology marketing : IJTMkt
18
(
2024
)
3
,
pp. 339-369
Persistent link: https://www.econbiz.de/10015062520
Saved in:
7
Enhance the effectiveness of affiliate marketing on Tiktok for young people
Minh T. H. Le
- In:
International journal of technology marketing : IJTMkt
18
(
2024
)
2
,
pp. 162-184
Persistent link: https://www.econbiz.de/10015062391
Saved in:
8
Mobile ad fraud : empirical patterns in publisher and advertising campaign data
Liang, Yitian
;
Chen, Xinlei
;
Chen, Yuxin
;
Xiao, Ping
; …
- In:
International journal of research in marketing : IJRM ; …
41
(
2024
)
2
,
pp. 265-281
Persistent link: https://www.econbiz.de/10015057436
Saved in:
9
The role of reviewer badges in the dynamics of online reviews
Yazdani, Elham
;
Gopinath, Shyam
;
Carson, Stephen J.
- In:
International journal of research in marketing : IJRM ; …
41
(
2024
)
3
,
pp. 547-566
Persistent link: https://www.econbiz.de/10015057564
Saved in:
10
The creator's dilemma : resolving tensions between authenticity and monetization in social media
Hofstetter, Reto
;
Gollnhofer, Johanna Franziska
- In:
International journal of research in marketing : IJRM ; …
41
(
2024
)
3
,
pp. 427-435
Persistent link: https://www.econbiz.de/10015057486
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