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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"International journal of technology marketing : IJTMkt"
~language:"eng"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Innovation diffusion"
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Innovation diffusion
46
Innovationsdiffusion
46
Innovation
15
New product development
15
Produktentwicklung
15
Consumer behaviour
14
Konsumentenverhalten
14
Innovation adoption
11
Innovationsakzeptanz
11
Theorie
9
Theory
9
Diffusion of innovations
5
Viral marketing
5
Virales Marketing
5
Innovation management
4
Innovationsmanagement
4
Social network
4
Soziales Netzwerk
4
Brand management
3
Digitalisierung
3
Digitization
3
Markenführung
3
Network economics
3
Netzwerkökonomik
3
Social Web
3
Social web
3
Technischer Fortschritt
3
Technological change
3
technology adoption
3
Advertising
2
Agent-based modeling
2
Agentenbasierte Modellierung
2
Arzneimittel
2
Arzneimittelmarkt
2
Assortativity
2
Computerspiel
2
Diffusion
2
Disruptive Innovation
2
Disruptive innovation
2
E-commerce
2
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Aufsatz in Zeitschrift
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46
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1
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Sammelwerk
1
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English
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Kapur, P. K.
3
Muller, Eitan
3
Ompal Singh
3
Aggrawal, Deepti
2
Anand, Adarsh
2
Arts, Joep W. C.
2
Frambach, Rudolf T.
2
Gelper, Sarah
2
Peres, Renana
2
Stremersch, Stefan
2
Vakratsas, Demetrios
2
Aggarwal, Anu Gupta
1
Akhter, Mily
1
AlSaleh, Dhoha A.
1
Amini, Mehdi
1
Appel, Gil
1
Assimakopoulos, Costas
1
Avagyan, Vardan
1
Backhaus, Klaus
1
Bardhan, Amit Kumar
1
Basirzadeh, Mashaallh
1
Bijmolt, Tammo H. A.
1
Brophey, Glenn
1
Chanda, Udayan
1
Chandrasekaran, Deepa
1
Chattopadhyay, Amitava
1
Chaudhuri, Malika
1
Chauhan, Ankur
1
Croux, Christophe
1
Eggert, Andreas
1
Esteban-Bravo, Mercedes
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Fait, Monica
1
Fidanyan, Marianna
1
Franses, Philip Hans
1
Fruchter, Gila E.
1
Georgiadis, Christos K.
1
Giovanis, Apostolos N.
1
Goldenberg, Jacob
1
Gravili, Silvia
1
Gupta, Ritu
1
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
International journal of technology marketing : IJTMkt
Technological forecasting & social change : an international journal
326
Research policy : policy, management and economic studies of science, technology and innovation
168
Journal of business research : JBR
73
Technovation : the international journal of technological innovation, entrepreneurship and technology management
64
Telecommunications policy : the international journal of digital economy, data sciences and new media
64
Economics of innovation and new technology
53
International journal of innovation and technology management
52
International journal of business information systems : IJBIS
50
Technology analysis & strategic management
49
Journal of evolutionary economics : JEE
44
International journal of technology management : IJTM
41
Management science : journal of the Institute for Operations Research and the Management Sciences
38
Energy economics
37
American journal of agricultural economics
36
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
34
World development : the multi-disciplinary international journal devoted to the study and promotion of world development
32
Applied economics
31
Journal of retailing and consumer services
30
Journal of global information management : an official publication of the Information Resources Management Association
29
Agricultural economics : the journal of the International Association of Agricultural Economists
28
Industrial and corporate change
28
International journal of production economics
27
Economics letters
26
African journal of science, technology, innovation and development : AJSTID
25
Information economics and policy : IEP
25
IEEE transactions on engineering management : EM
24
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
24
The American economic review
24
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
22
Industrial marketing management : the international journal for industrial and high-tech firms
22
Information systems management
22
Journal of development economics
22
Journal of engineering and technology management : JET-M
22
European journal of operational research : EJOR
21
Industry and innovation
21
International journal of industrial organization
21
Cogent business & management
20
Structural change and economic dynamics : SC+ED
20
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ECONIS (ZBW)
46
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1
Till the cloud do us part : technological disruption and brand retention in the enterprise software industry
Kocaman, Barış
;
Gelper, Sarah
;
Langerak, Fred
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 316-341
Persistent link: https://www.econbiz.de/10014316587
Saved in:
2
Internet of things technologies in developing countries - a holistic view of consumer adoption behaviour
Yasmin, Imrana
;
Akhter, Mily
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
3
,
pp. 316-345
Persistent link: https://www.econbiz.de/10014310331
Saved in:
3
Determinants of smart speaker adoption intention : extending the theory of planned behaviour
Gupta, Ritu
;
Jain, Kokil
;
Jajodia, Isha
- In:
International journal of technology marketing : IJTMkt
15
(
2021
)
2/3
,
pp. 181-202
Persistent link: https://www.econbiz.de/10012693517
Saved in:
4
Analysing consumers' smartphone adoption decisions using qualitative dimensions : a multi-criteria decision approach
Trivedi, Vibha
;
Chauhan, Ankur
;
Trivedi, Ashish
- In:
International journal of technology marketing : IJTMkt
15
(
2021
)
1
,
pp. 48-65
Persistent link: https://www.econbiz.de/10012613771
Saved in:
5
Cross-decision social effects in product adoption and defection decisions
Landsman, Vardit
;
Nitzan, Irit
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
2
,
pp. 213-235
Persistent link: https://www.econbiz.de/10012288661
Saved in:
6
3D printing disruptions and strategic choice - a way forward
Brophey, Glenn
- In:
International journal of technology marketing : IJTMkt
11
(
2016
)
4
,
pp. 440-452
Persistent link: https://www.econbiz.de/10011636482
Saved in:
7
Making a first impression as a start-up : strategies to overcome low initial trust perceptions in digital innovation adoption
Konya-Baumbach, Elisa
;
Schuhmacher, Monika C.
;
Kuester, …
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
3
,
pp. 385-399
Persistent link: https://www.econbiz.de/10012134261
Saved in:
8
The effect of social networks structure on innovation performance : a review and directions for research
Muller, Eitan
;
Peres, Renana
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
1
,
pp. 3-19
Persistent link: https://www.econbiz.de/10012016487
Saved in:
9
Making new products go viral and succeed
Nguyen, Hang T.
;
Chaudhuri, Malika
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
1
,
pp. 39-62
Persistent link: https://www.econbiz.de/10012016490
Saved in:
10
Impact of cognition, affect, and social factors on technology adoption
AlSaleh, Dhoha A.
;
Thakur, Ramendra
- In:
International journal of technology marketing : IJTMkt
13
(
2019
)
2
,
pp. 178-200
Persistent link: https://www.econbiz.de/10012140202
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