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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"International journal of technology marketing : IJTMkt"
~subject:"Competition"
~subject:"Innovationsdiffusion"
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Search: subject:"Produktinnovation"
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Competition
Innovationsdiffusion
New product development
72
Produktentwicklung
72
Innovation
35
Innovation management
30
Innovationsmanagement
30
Consumer behaviour
18
Konsumentenverhalten
18
Innovation diffusion
15
Customer integration
10
Kundenintegration
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Social Web
9
Social web
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Theorie
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8
innovation
8
Marketing management
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Marketingmanagement
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Product design
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Produktgestaltung
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Technischer Fortschritt
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Technological change
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new product development
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Brand management
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Markenführung
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Preismanagement
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Pricing strategy
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open innovation
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Beziehungsmarketing
4
Market research
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Marketing
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Marktforschung
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New products
4
Relationship marketing
4
Viral marketing
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Virales Marketing
4
case study
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Co-creation
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17
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Kapur, P. K.
3
Ompal Singh
3
Aggrawal, Deepti
2
Anand, Adarsh
2
Aggarwal, Anu Gupta
1
Arts, Joep W. C.
1
Avagyan, Vardan
1
Basirzadeh, Mashaallh
1
Brophey, Glenn
1
Chandrasekaran, Deepa
1
Chattopadhyay, Amitava
1
Chaudhuri, Malika
1
Cohen-Vernik, Dinah
1
Croux, Christophe
1
Esteban-Bravo, Mercedes
1
Frambach, Rudolf T.
1
Fruchter, Gila E.
1
Goldenberg, Jacob
1
Hariharan, Vijay Ganesh
1
Hassan, Salah S.
1
Kaur, Gurjeet
1
Kim, Minki
1
Kim, Wonjoon
1
Krishnan, Trichy V.
1
Kwon, Changhyun
1
Lemmens, Aurélie
1
Moldovan, Sarit
1
Mourad, Maha
1
Mukherjee, Prithwiraj
1
Nguyen, Hang T.
1
Pazgal, Amit I.
1
Sachdeva, Nitin
1
Seetharaman, Seethu
1
Singh, Jagvinder
1
Stremersch, Stefan
1
Syam, Niladri B.
1
Talukdar, Debabrata
1
Tellis, Gerard J.
1
Tolba, Ahmed H.
1
Vakratsas, Demetrios
1
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
International journal of technology marketing : IJTMkt
Journal of business research : JBR
15
Research policy : policy, management and economic studies of science, technology and innovation
14
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
Technological forecasting & social change : an international journal
9
The journal of product innovation management : an international publication of the Product Development & Management Association
9
Management science : journal of the Institute for Operations Research and the Management Sciences
8
International journal of production economics
7
European journal of operational research : EJOR
5
Technovation : the international journal of technological innovation, entrepreneurship and technology management
5
IEEE transactions on engineering management : EM
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
International journal of innovation management
4
International journal of production research
4
Journal of engineering and technology management : JET-M
4
Journal of marketing
4
Journal of retailing and consumer services
4
Production and operations management : an international journal of the Production and Operations Management Society
4
ERIM report series research in management
3
Gaining momentum : managing the diffusion of innovations
3
Innovation: organization & management : IOM
3
International journal of innovation and technology management
3
International journal of technology management : IJTM
3
Marketing letters : a journal of research in marketing
3
Operations research
3
Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations
3
SpringerLink / Bücher
3
Working paper / National Bureau of Economic Research, Inc.
3
Allokation im marktwirtschaftlichen System
2
Applied economics letters
2
Asia Pacific journal of marketing and logistics
2
Australasian marketing journal
2
CIE working paper series
2
Comparative economic research : Central and Eastern Europe
2
Creativity and innovation management
2
Discussion paper / Center for Economic Research, Tilburg University
2
Discussion paper / Centre for Economic Policy Research
2
European journal of innovation management
2
European journal of international management : EJIM
2
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ECONIS (ZBW)
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1
Making new products go viral and succeed
Nguyen, Hang T.
;
Chaudhuri, Malika
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
1
,
pp. 39-62
Persistent link: https://www.econbiz.de/10012016490
Saved in:
2
Competing with co-created products
Cohen-Vernik, Dinah
;
Pazgal, Amit I.
;
Syam, Niladri B.
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
1
,
pp. 63-82
Persistent link: https://www.econbiz.de/10012016491
Saved in:
3
Optimal launch of a new generation of technology : a multi attribute approach discrete time diffusion process
Sachdeva, Nitin
;
Ompal Singh
;
Kapur, P. K.
- In:
International journal of technology marketing : IJTMkt
11
(
2016
)
1
,
pp. 3-23
Persistent link: https://www.econbiz.de/10011478577
Saved in:
4
3D printing disruptions and strategic choice - a way forward
Brophey, Glenn
- In:
International journal of technology marketing : IJTMkt
11
(
2016
)
4
,
pp. 440-452
Persistent link: https://www.econbiz.de/10011636482
Saved in:
5
Riding successive product diffusion waves. Building a tsunami via upgrade-rebate programs
Avagyan, Vardan
;
Esteban-Bravo, Mercedes
;
Vidal-Sanz, …
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
4
,
pp. 780-796
Persistent link: https://www.econbiz.de/10011634062
Saved in:
6
Optimal targeting of advertisement for new products with multiple consumer segments
Hariharan, Vijay Ganesh
;
Talukdar, Debabrata
;
Kwon, …
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
3
,
pp. 263-271
Persistent link: https://www.econbiz.de/10011398535
Saved in:
7
Reference quality-based competitive market structure for innovation driven markets
Kim, Wonjoon
;
Kim, Minki
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
3
,
pp. 284-296
Persistent link: https://www.econbiz.de/10011398545
Saved in:
8
How chilling are network externalities? : the role of network structure
Mukherjee, Prithwiraj
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
4
,
pp. 452-456
Persistent link: https://www.econbiz.de/10011281398
Saved in:
9
An interactive approach to determine optimal launch time of successive generational product
Anand, Adarsh
;
Ompal Singh
;
Aggrawal, Deepti
;
Singh, …
- In:
International journal of technology marketing : IJTMkt
9
(
2014
)
4
,
pp. 392-407
Persistent link: https://www.econbiz.de/10010490445
Saved in:
10
Pricing in the international takeoff of new products
Chandrasekaran, Deepa
;
Arts, Joep W. C.
;
Tellis, Gerard J.
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
3
,
pp. 249-264
Persistent link: https://www.econbiz.de/10009779986
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