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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of advertising research"
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of advertising research
Ifo Schnelldienst
83
Working paper / National Bureau of Economic Research, Inc.
40
Betriebs-Berater : BB
31
NBER working paper series
30
NBER Working Paper
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ifo Schnelldienst
25
International journal of forecasting
21
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SpringerLink / Bücher
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International journal of production economics
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Journal of business research : JBR
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ifo Dresden berichtet
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Industrial marketing management : the international journal for industrial and high-tech firms
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Discussion paper / Centre for Economic Policy Research
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Journal of retailing and consumer services
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
10
CESifo working papers
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Europäische Hochschulschriften / 5
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Journal of business economics : JBE
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European journal of operational research : EJOR
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Journal of political economy
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The review of financial studies
7
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Ifo-Schnelldienst
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Institut für Mittelstandsforschung Bonn - Arbeitspapiere
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Betriebswirtschaftliche Schriften : BWS
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European journal of marketing : EJM
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Journal of financial and quantitative analysis : JFQA
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Journal of marketing education : JME
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Journal of personal selling & sales management
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Production and operations management : the flagship research journal of the Production and Operations Management Society
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1
Acquiring customers through online marketplaces? : the effect of marketplace sales on sales in a retailer's own channels
Maier, Erik
;
Wieringa, Jaap E.
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
2
,
pp. 311-328
Persistent link: https://www.econbiz.de/10012591033
Saved in:
2
Disentangling the effect of services on B2B firm value : trade-offs of sales, profits, and earnings volatility
Nezami, Mehdi
;
Worm, Stefan
;
Palmatier, Robert W.
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
2
,
pp. 205-223
Persistent link: https://www.econbiz.de/10011882547
Saved in:
3
The direct and indirect effects of economic wealth on time to take-off
Islam, Towhidul
;
Meade, Nigel
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
2
,
pp. 305-318
Persistent link: https://www.econbiz.de/10011882559
Saved in:
4
Big brands, big cities : how the population penalty affects common, identity relevant brands in densely populated areas
Matherly, Ted
;
Arens, Zachary G.
;
Arnold, Todd J.
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
1
,
pp. 15-33
Persistent link: https://www.econbiz.de/10011816954
Saved in:
5
Do price promotions help or hurt premium-product brands? : the impact of different price-promotion types on sales and brand perception
Zoellner, Felix
;
Schaefers, Tobias
- In:
Journal of advertising research
55
(
2015
)
3
,
pp. 270-283
Persistent link: https://www.econbiz.de/10011397055
Saved in:
6
Will I hit my year-end numbers? : a brand-performance forecasting model ; the case for benchmarking sales and advertising spending
Carter, Robert E.
- In:
Journal of advertising research
54
(
2014
)
4
,
pp. 398-406
Persistent link: https://www.econbiz.de/10010481192
Saved in:
7
A model for predicting advertising quality as a key to driving sales growth : how television advertising quality affected McDonald's sales growth over six years
Young, Charles
;
Page, Adam
- In:
Journal of advertising research
54
(
2014
)
4
,
pp. 393-397
Persistent link: https://www.econbiz.de/10010481194
Saved in:
8
Is the multi-platform whole more powerful than its separate parts? : measuring the sales effects of cross-media advertising
Taylor, Jennifer
;
Kennedy, Rachel
;
McDonald, Colin
; …
- In:
Journal of advertising research
53
(
2013
)
2
,
pp. 200-211
Persistent link: https://www.econbiz.de/10009778462
Saved in:
9
The power of evil : the damage of negative social media strongly outweigh positive contributions
Corstjens, Marcel
;
Umblijs, Andris
- In:
Journal of advertising research
52
(
2012
)
4
,
pp. 433-449
Persistent link: https://www.econbiz.de/10009710180
Saved in:
10
Optimizable and implementable aggregate response modeling for marketing decision support
Albers, Sönke
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
2
,
pp. 111-122
Persistent link: https://www.econbiz.de/10009569981
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