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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of business research : JBR"
~person:"Calantone, Roger J."
~type:"article"
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Calantone, Roger J.
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
Journal of retailing
2
International business review : the official journal of the European International Business Academy
1
Journal of marketing channels : ... distribution systems, strategy, and management
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ECONIS (ZBW)
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Brand portfolio coherence : scale development and empirical demonstration
Nguyen, Hang T.
;
Zhang, Yufei
;
Calantone, Roger J.
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
1
,
pp. 60-80
Persistent link: https://www.econbiz.de/10011816963
Saved in:
2
Managing market intelligence : the comparative role of absorptive capacity and market orientation
Rakthin, Sirisuhk
;
Calantone, Roger J.
;
Wang, Joyce Feng
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5569-5577
Persistent link: https://www.econbiz.de/10011597381
Saved in:
3
Online brand community engagement : scale development and validation
Baldus, Brian J.
;
Voorhees, Clay
;
Calantone, Roger J.
- In:
Journal of business research : JBR
68
(
2015
)
5
,
pp. 978-985
Persistent link: https://www.econbiz.de/10010516642
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