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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of business research : JBR"
~subject:"Brand image"
~subject:"Konsumentenverhalten"
~subject:"Werbung"
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Search: subject:"Brand Management"
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Brand image
Konsumentenverhalten
Werbung
Brand management
681
Markenführung
680
Consumer behaviour
452
Markenimage
399
Brand
280
Markenartikel
273
Beziehungsmarketing
144
Relationship marketing
144
Social Web
117
Social web
117
Internet marketing
93
Online-Marketing
93
Luxury goods
76
Luxusgüter
76
Advertising effects
62
Werbewirkung
62
Marketing management
50
Marketingmanagement
50
Brand equity
44
Social media
43
Advertising
42
Branding
42
Personality psychology
42
Persönlichkeitspsychologie
42
Customer integration
39
Kundenintegration
39
International marketing
31
Internationales Marketing
31
Emotion
30
Corporate reputation
27
Firmenimage
27
Brand loyalty
26
Customer satisfaction
26
Kundenzufriedenheit
26
Viral marketing
26
Virales Marketing
26
Corporate Social Responsibility
25
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Undetermined
453
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All
Article
532
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Article in journal
532
Aufsatz in Zeitschrift
532
Conference paper
5
Konferenzbeitrag
5
Language
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English
532
Author
All
Ko, Eunju
10
Diamantopoulos, Adamantios
8
Valette-Florence, Pierre
7
Veloutsou, Cleopatra
7
Melewar, T. C.
6
Merchant, Altaf
6
Filieri, Raffaele
5
Foroudi, Pantea
5
Gupta, Suraksha
5
Michel, Géraldine
5
Aiello, Gaetano
4
Bartikowski, Boris
4
Christodoulides, George
4
Davvetas, Vasileios
4
Ekinci, Yuksel
4
Grohs, Reinhard
4
Japutra, Arnold
4
Mühlbacher, Hans
4
Pantano, Eleonora
4
Phau, Ian
4
Roy, Sanjit
4
Seo, Yuri
4
Septianto, Felix
4
Shukla, Paurav
4
Spielmann, Nathalie
4
Teng, Lefa
4
Voyer, Benjamin G.
4
Wallpach, Sylvia von
4
Andreini, Daniela
3
Arslanagic-Kalajdzic, Maja
3
Augusto, Mário Gomes
3
Balaji, M. S.
3
Bang, Nguyen
3
Black, Iain
3
Chen, Qimei
3
Dennis, Charles
3
Dwivedi, Yogesh Kumar
3
Fastoso, Fernando
3
Geuens, Maggie
3
Gijsbrechts, Els
3
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Published in...
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
The journal of brand management : an international journal
348
The journal of product & brand management
339
Journal of retailing and consumer services
263
European journal of marketing : EJM
100
Psychology & marketing
97
Asia Pacific journal of marketing and logistics
92
Journal of marketing communications
86
International journal of hospitality management
85
SpringerLink / Bücher
82
Marketing intelligence & planning
79
Journal of promotion management : innovations in planning and applied research
64
Marketing letters : a journal of research in marketing
61
International journal of advertising : the review of marketing communications
60
Journal of marketing management : MM
60
The IUP journal of brand management : IJBRM
59
Industrial marketing management : the international journal for industrial and high-tech firms
58
International journal of internet marketing and advertising : IJIMA
58
Journal of international consumer marketing
58
Journal of strategic marketing
58
Journal of the Academy of Marketing Science
57
Journal of promotion management : JPM
56
International marketing review
55
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
55
Journal of marketing
53
Cogent business & management
51
Journal of global marketing
51
The journal of consumer marketing
49
International journal of consumer studies
48
Journal of fashion marketing and management
46
Journal of marketing management : JMM ; journal of the Academy of Marketing
45
Tourism management : research, policies, practice
44
Journal of travel and tourism marketing
43
European journal of marketing
41
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
41
International journal of retail & distribution management
40
International journal of contemporary hospitality management
39
Journal of international marketing
39
Qualitative market research : an international journal
39
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ECONIS (ZBW)
532
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1
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10
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532
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1
Brand response to environmental turbulence : a framework and propositions for resistance, recovery and reinvention
Rego, Lopo L.
;
Brady, Michael
;
Leone, Robert P.
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 583-602
Persistent link: https://www.econbiz.de/10013271783
Saved in:
2
Me versus we : the role of luxury brand managers in times of co-creation
Riedmeier, Julia
;
Kreuzer, Maria
- In:
Journal of business research : JBR
145
(
2022
),
pp. 240-252
Persistent link: https://www.econbiz.de/10013197898
Saved in:
3
Masstige marketing : a scale development and validity study
Ishaq, Muhammad Ishtiaq
;
Raza, Ali
;
Bartikowski, Boris
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014368192
Saved in:
4
Would you forgive me? : from perceived justice and complaint handling to customer forgiveness and brand credibility-symmetrical and asymmetrical perspectives
Ali, Faizan
;
El-Manstrly, Dahlia
;
Ghazanfar Ali Abbasi
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014368203
Saved in:
5
The impacts of logo dynamism and product types on brand market performance
Wang, Xin
;
Liu, Huimin
;
Chen, Hao
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014368454
Saved in:
6
Suspicious online product reviews : an empirical analysis of brand and product characteristics using Amazon data
Ko, Eunhee Emily
;
Bowman, Douglas
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 898-911
Persistent link: https://www.econbiz.de/10014451312
Saved in:
7
An empirical examination of human brand authenticity as a driver of brand love
Osorio, Maria Lucila
;
Centeno, Edgar
;
Cambra-Fierro, Jesus
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014332150
Saved in:
8
Execution novelty : improving brand evaluations in cause sponsorship
Bodur, H. Onur
;
Tezer, Ali
;
Grohmann, Bianca
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014333340
Saved in:
9
Examining the relationships between brand authenticity, perceived value, and brand forgiveness : the role of cross-cultural happiness
Papadopoulou, Christina
;
Vardarsuyu, Merve
;
Oghazi, Pejvak
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014383104
Saved in:
10
Estimating the effect of brand beliefs on brand evaluations when beliefs are measured with error
Sonnier, Garrett P.
;
Rutz, Oliver J.
;
Ward, Adrian F.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 552-569
Persistent link: https://www.econbiz.de/10014383228
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