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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of global marketing"
~subject:"Brand image"
~subject:"Deutschland"
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Brand image
Deutschland
Consumer behaviour
481
Konsumentenverhalten
481
Brand management
104
Markenführung
104
Markenimage
101
Brand
64
Markenartikel
64
Beziehungsmarketing
61
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61
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47
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Aichner, Thomas
3
Coletti, Paolo
3
Aashish, Kumar
2
Gijsbrechts, Els
2
Klabi, Fethi
2
Natter, Martin
2
Nguyen, Hang T.
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of global marketing
Journal of business research : JBR
365
The journal of product & brand management
243
Journal of retailing and consumer services
241
The journal of brand management : an international journal
212
SpringerLink / Bücher
138
Psychology & marketing
111
Asia Pacific journal of marketing and logistics
92
European journal of marketing : EJM
78
Journal of international consumer marketing
75
Journal of marketing communications
74
Gabler Edition Wissenschaft
68
The journal of consumer marketing
64
International journal of consumer studies
63
International journal of hospitality management
62
International marketing review
56
Marketing intelligence & planning
53
Marketing letters : a journal of research in marketing
49
Europäische Hochschulschriften / 5
48
Cogent business & management
46
Journal of fashion marketing and management
46
Journal of marketing
45
Journal of strategic marketing
45
Journal of promotion management : innovations in planning and applied research
43
International journal of internet marketing and advertising : IJIMA
42
Journal of Islamic marketing
41
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
41
Journal of travel and tourism marketing
40
Research
40
Journal of promotion management : JPM
38
Journal of the Academy of Marketing Science
38
Journal of consumer research : JCR ; an interdisciplinary bimonthly
37
Journal of marketing management : MM
36
Schriftenreihe Studien zum Konsumentenverhalten
36
International journal of advertising : the review of marketing communications
35
Marketing : ZFP ; journal of research and management
35
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
34
Springer eBook Collection / Business and Economics
34
International journal of advertising : the quarterly review of marketing communications
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ECONIS (ZBW)
103
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1
Dark side of consumer-brand relationships : a brand hate perspective in anti-brand social media communities
Kamboj, Shampy
;
Sharma, Manika
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 245-267
Persistent link: https://www.econbiz.de/10014390285
Saved in:
2
The dark side of group heterogeneity on a brand-based online community
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 303-318
Persistent link: https://www.econbiz.de/10014390287
Saved in:
3
Investigating the impact of online brand communities on online customer engagement and brand loyalty
Gupta, Rajeev
;
Kumar, Vikas
;
Kaushik, Arun Kumar
; …
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 319-338
Persistent link: https://www.econbiz.de/10014390288
Saved in:
4
A systematic analysis of non-accidental visual-spatial properties in Chinese brand names and their esthetic associations
Chan, Fong Yee
- In:
Journal of global marketing
36
(
2023
)
5
,
pp. 339-355
Persistent link: https://www.econbiz.de/10014390333
Saved in:
5
The impact of nostalgia on brand resurrection and iconness : the importance of being local
Gonzalez-Cavazos, Beatriz
;
Quintanilla, Claudia
;
Ayala, …
- In:
Journal of global marketing
36
(
2023
)
5
,
pp. 396-416
Persistent link: https://www.econbiz.de/10014390337
Saved in:
6
Do consumers really care about aspects of corporate social responsibility when developing attitudes toward a brand?
Vera, Jorge
;
Alvarado-Herrera, Alejandro
; …
- In:
Journal of global marketing
35
(
2022
)
3
,
pp. 193-207
Persistent link: https://www.econbiz.de/10013361602
Saved in:
7
Exploring human-centric attributes of smartphone set and their influence on brand advocacy by the customers : testing the moderating role of gender identity
Chowdhury, Tamgid Ahmed
;
Naheed, Shahneela
;
Idrish, Sherina
- In:
Journal of global marketing
37
(
2024
)
1
,
pp. 24-41
Persistent link: https://www.econbiz.de/10014515028
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8
How brand names affect consumer perceptions : an experimental study on the sound symbolism of foreign brand names
Jang, Hayeun
;
Jang, Ju Yeun
;
Kim, Do Yuon
- In:
Journal of global marketing
37
(
2024
)
2
,
pp. 119-137
Persistent link: https://www.econbiz.de/10014515037
Saved in:
9
Suspicious online product reviews : an empirical analysis of brand and product characteristics using Amazon data
Ko, Eunhee Emily
;
Bowman, Douglas
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 898-911
Persistent link: https://www.econbiz.de/10014451312
Saved in:
10
How culture shapes consumer responses to anthropomorphic products
Baskentli, Sara
;
Hadi, Rhonda
;
Lee, Leonard
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 495-512
Persistent link: https://www.econbiz.de/10014383225
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