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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of marketing"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Loyalty program"
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Search: subject_exact:"Consumer promotion"
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Loyalty program
Sales promotion
102
Verkaufsförderung
102
Consumer behaviour
77
Konsumentenverhalten
77
Einzelhandel
28
Preismanagement
28
Pricing strategy
28
Retail trade
28
Rabatt
13
Rebate
13
Beziehungsmarketing
12
Relationship marketing
12
Food retailing
10
Lebensmitteleinzelhandel
10
Low-cost strategy
10
Niedrigpreisstrategie
10
Theorie
10
Theory
10
Kundenbindungsprogramm
9
Online retailing
9
Online-Handel
9
Advertising effects
8
Ladengestaltung
8
Store design
8
Werbewirkung
8
Advertising
7
Brand management
7
Markenführung
7
Promotions
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USA
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United States
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Werbung
7
Experiment
6
Internet marketing
6
Online-Marketing
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Brand
5
Deutschland
5
Discounting
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Diskontierung
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Bijmolt, Tammo H. A.
1
De Canio, Francesca
1
Ewing, Michael
1
Geng, Xianjun
1
Hu, Xiaojian
1
Ieva, M.
1
Jin, Hyun Seung
1
Kuo, Hsiao-Ching
1
Li, Zonghuo
1
Liu, De
1
Minnema, Alec
1
Montazeri, Samaneh
1
Nakhata, Chinintorn
1
Natter, Martin
1
Nies, Salome
1
Non, Mariëlle
1
Park, Chang Hee
1
Park, Young-Hoon
1
Schweidel, David A.
1
Stakhovych, Stanislav
1
Tamaddoni, Ali
1
Wang, Di
1
Whinston, Andrew B.
1
Xu, Liangcheng
1
Yang, Wensheng
1
Yao, Gang
1
Zhang, Yue
1
Ziliani, C.
1
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of marketing
Journal of retailing and consumer services
Journal of business research : JBR
3
Journal of promotion management : JPM
3
Journal of retailing
3
Marketing letters : a journal of research in marketing
3
European journal of operational research : EJOR
2
Information systems research : ISR
2
International journal of contemporary hospitality management
2
Journal of revenue and pricing management
2
Schriften zum europäischen Management
2
Advances in information systems and management science
1
American business review
1
CARESS working paper
1
Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
1
European journal of marketing : EJM
1
Foundations and trends in marketing : FTMKT
1
Handelsforschung
1
Information economics and policy : IEP
1
Interfaces : the INFORMS journal on the practice of operations research
1
International journal of Indian culture and business management : IJICBM
1
International journal of hospitality management
1
International journal of production economics
1
International journal of production research
1
Journal of business economics : JBE
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of economics & management strategy : JEMS
1
Journal of hospitality marketing & management
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of promotion management : innovations in planning and applied research
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Journal of the Academy of Marketing Science
1
KoR : internationale und kapitalmarktorientierte Rechnungslegung ; IFRS
1
MSI reports : working paper series
1
Marketing intelligence & planning
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Operations research
1
Pricing tactics, strategies, and outcomes ; Vol. 2
1
Reihe: Management-Know-how / M : praxisnah und aktuell
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ECONIS (ZBW)
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1
Coupon promotion and inventory strategies of a supplier considering an e-commerce platform's omnichannel coupons
Zhang, Yue
;
Hu, Xiaojian
;
Yao, Gang
;
Xu, Liangcheng
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014462174
Saved in:
2
Omnichannel retailing operations with coupon promotions
Li, Zonghuo
;
Yang, Wensheng
;
Jin, Hyun Seung
;
Wang, Di
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012431670
Saved in:
3
Empirical decomposition of customer responses to discount coupons in online FMCG retailing
Montazeri, Samaneh
;
Tamaddoni, Ali
;
Stakhovych, Stanislav
; …
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-7
Persistent link: https://www.econbiz.de/10012431682
Saved in:
4
Daily deal shoppers : what drives social couponing?
Ieva, M.
;
De Canio, Francesca
;
Ziliani, C.
- In:
Journal of retailing and consumer services
40
(
2018
),
pp. 299-303
Persistent link: https://www.econbiz.de/10011801990
Saved in:
5
The effects of mobile promotions on customer purchase dynamics
Park, Chang Hee
;
Park, Young-Hoon
;
Schweidel, David A.
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
3
,
pp. 453-470
Persistent link: https://www.econbiz.de/10011943257
Saved in:
6
The impact of instant reward programs and bonus premiums on consumer purchase behavior
Minnema, Alec
;
Bijmolt, Tammo H. A.
;
Non, Mariëlle
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
1
,
pp. 194-211
Persistent link: https://www.econbiz.de/10011671966
Saved in:
7
Consumer avoidance of specially priced items during social coupon redemption
Nakhata, Chinintorn
;
Kuo, Hsiao-Ching
- In:
Journal of retailing and consumer services
34
(
2017
),
pp. 287-293
Persistent link: https://www.econbiz.de/10011629307
Saved in:
8
Are private label users attractive targets for retailer coupons?
Nies, Salome
;
Natter, Martin
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
3
,
pp. 281-291
Persistent link: https://www.econbiz.de/10008664484
Saved in:
9
Optimal desing of consumer contest
Liu, De
;
Geng, Xianjun
;
Whinston, Andrew B.
- In:
Journal of marketing
71
(
2007
)
4
,
pp. 140-155
Persistent link: https://www.econbiz.de/10003565700
Saved in:
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