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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of marketing"
~isPartOf:"Journal of the Academy of Marketing Science"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Customer relationship management"
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Beziehungsmarketing
360
Relationship marketing
360
Consumer behaviour
169
Konsumentenverhalten
169
Customer satisfaction
69
Kundenzufriedenheit
69
Lieferantenmanagement
48
Supplier relationship management
48
Dienstleistungsqualität
44
Service quality
44
Customer value
40
Kundenwert
40
Brand management
38
Markenführung
38
Social Web
36
Social web
36
Marketing management
35
Marketingmanagement
35
Salespeople
33
Verkaufspersonal
33
Customer integration
29
Kundenintegration
29
Internet marketing
28
Online-Marketing
28
B-to-B-Marketing
24
Business-to-business marketing
24
Brand image
23
Einzelhandel
23
Markenimage
23
Retail trade
23
USA
23
United States
23
E-commerce
22
Electronic Commerce
22
Kundenbindungsprogramm
22
Loyalty program
22
Customer service
18
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18
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18
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11
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Article
359
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1
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Aufsatz in Zeitschrift
Article in journal
360
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1
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English
360
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Kumar, V.
19
Palmatier, Robert W.
19
Homburg, Christian
13
Verhoef, Peter C.
11
Wieseke, Jan
9
Neslin, Scott A.
8
Ruyter, Ko de
8
Grewal, Dhruv
6
Lam, Son K.
6
Scheer, Lisa K.
6
Voorhees, Clay M.
6
Alavi, Sascha
5
Fang, Eric
5
Grewal, Rajdeep
5
Habel, Johannes
5
Steinhoff, Lena
5
Ahearne, Michael
4
Bijmolt, Tammo H. A.
4
Blut, Markus
4
Evans, Kenneth R.
4
Evanschitzky, Heiner
4
Fornell, Claes
4
Harmeling, Colleen M.
4
Houston, Mark B.
4
Huang, Ming-Hui
4
Hult, G. Tomas M.
4
Krafft, Manfred
4
Morgan, Neil A.
4
Rapp, Adam
4
Schmitz, Christian
4
Sesé, F. Javier
4
Venkatesan, Rajkumar
4
Zhang, Jonathan Z.
4
Bagozzi, Richard P.
3
Becker, Jan U.
3
Bleier, Alexander
3
Bornemann, Torsten
3
Brady, Michael K.
3
Falk, Tomas
3
Gremler, Dwayne D.
3
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of marketing
Journal of the Academy of Marketing Science
Journal of business research : JBR
621
Journal of retailing and consumer services
582
Industrial marketing management : the international journal for industrial and high-tech firms
398
International journal of hospitality management
280
The journal of services marketing
225
The journal of business & industrial marketing
191
The service industries journal
184
Journal of strategic marketing
162
International journal of electronic customer relationship management : IJECRM
140
International journal of contemporary hospitality management
120
Journal of service research : JSR
117
Journal of hospitality marketing & management
115
Journal of travel and tourism marketing
115
The journal of product & brand management
111
Tourism management : research, policies, practice
108
Asia Pacific journal of marketing and logistics
107
Journal of service management
106
Journal of retailing
103
The journal of brand management : an international journal
101
Cogent business & management
100
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
99
Psychology & marketing
99
Marketing intelligence & planning
97
European journal of marketing : EJM
95
Services marketing quarterly
90
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
The international journal of bank marketing : IJBM
85
Journal of marketing management : MM
82
Service business
80
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
Journal of financial services marketing : JFSM
70
Business horizons
68
International journal of retail & distribution management
68
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
67
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
66
European journal of operational research : EJOR
65
International journal of internet marketing and advertising : IJIMA
65
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ECONIS (ZBW)
360
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360
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1
Trust in blockchain-enabled exchanges : duture directions in blockchain marketing
Teck Ming Tan
;
Saraniemi, Saila
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
4
,
pp. 914-939
Persistent link: https://www.econbiz.de/10014326666
Saved in:
2
Effectiveness of engagement initiatives across engagement platforms : a meta-analysis
Blut, Markus
;
Kulikovskaja, Viktorija
;
Hubert, Marco
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 941-965
Persistent link: https://www.econbiz.de/10014336009
Saved in:
3
Winning your customers' minds and hearts : disentangling the effects of lock-in and affective customer experience on retention
Gao, Lily
;
Haan, Evert de
;
Melero-Polo, Iguácel
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
2
,
pp. 334-371
Persistent link: https://www.econbiz.de/10014251177
Saved in:
4
Complaint de-escalation strategies on social media
Herhausen, Dennis
;
Grewal, Lauren
;
Cummings, Krista Hill
; …
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 210-231
Persistent link: https://www.econbiz.de/10014245084
Saved in:
5
Finding goldilocks influencers : how follower count drives social media engagement
Wies, Simone
;
Bleier, Alexander
;
Edeling, Alexander
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 383-405
Persistent link: https://www.econbiz.de/10014245099
Saved in:
6
A meta-analysis of the effects of brands' owned social media on social media engagement and sales
Liadeli, Georgia
;
Sotgiu, Francesca
;
Verlegh, Peeter
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 406-427
Persistent link: https://www.econbiz.de/10014245120
Saved in:
7
Artificial empathy in marketing interactions : bridging the human-AI gap in affective and social customer experience
Liu-Thompkins, Yuping
;
Okazaki, Shintaro
;
Li, Hairong
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
6
,
pp. 1198-1218
Persistent link: https://www.econbiz.de/10013463910
Saved in:
8
Customer-oriented salespeople's value creation and claiming in price negotiations
Kassemeier, Roland
;
Alavi, Sascha
;
Habel, Johannes
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
4
,
pp. 689-712
Persistent link: https://www.econbiz.de/10013389228
Saved in:
9
How physical stores enhance customer value : the importance of product inspection depth
Zhang, Jonathan Z.
;
Chang, Chun-Wei
;
Neslin, Scott A.
- In:
Journal of marketing
86
(
2022
)
2
,
pp. 166-185
Persistent link: https://www.econbiz.de/10013258823
Saved in:
10
Separating customer heterogeneity, points pressure and rewarded behavior to assess a retail loyalty program
Nastasoiu, Alina
;
Bendle, Neil T.
;
Bagga, Charan K.
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
6
,
pp. 1132-1150
Persistent link: https://www.econbiz.de/10012659705
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