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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of marketing"
~isPartOf:"Marketing : ZFP ; journal of research and management"
~subject:"Konsumentenverhalten"
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Search: subject_exact:"Sortiment"
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Konsumentenverhalten
Retail assortment
10
Sortiment
10
Consumer behaviour
8
Category Management
4
Category management
4
Food retailing
2
Lebensmitteleinzelhandel
2
Theorie
2
Theory
2
product assortment
2
Affect
1
Assortment size
1
Bargaining power
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Bayes-Statistik
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Bayesian inference
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Betriebliche Standortwahl
1
Beziehungsmarketing
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Brand
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Brand image
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Competition
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Consumer decision making
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Consumer motivation
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Decision
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Decision under uncertainty
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Einzelhandel
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Emotion
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Entscheidung
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Entscheidung unter Unsicherheit
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Evolutionäre Algorithmen
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Firm location choice
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Food price
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Food trade
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Kaufentscheidung
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Kaufmotiv
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Ladengeschäft
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Ladengestaltung
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Aydinli, Aylin
1
Castro, Iana A.
1
Gu, Yangjie
1
Hildebrandt, Lutz
1
Hong, Sungtak
1
Kalweit, Lea
1
Lademann, Rainer
1
Lee, Yih Hwai
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Misra, Kanishka
1
Morales, Andrea C.
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Müller, Holger
1
Nowlis, Stephen M.
1
Pham, Michel T.
1
Som, Anirban
1
Toporowski, Waldemar
1
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1
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of marketing
Marketing : ZFP ; journal of research and management
Journal of retailing and consumer services
19
Management science : journal of the Institute for Operations Research and the Management Sciences
10
Journal of retailing
8
Manufacturing & service operations management : M & SOM
6
Journal of marketing research : JMR
5
Operations research
5
SFB 649 Discussion Paper
4
SFB 649 discussion paper
4
Sortimentsstrategien in Industrie und Handel
4
The international review of retail, distribution and consumer research
4
CESifo working papers
3
Journal of business research : JBR
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Operations research letters
3
Regensburger Diskussionsbeiträge zur Wirtschaftswissenschaft
3
Reihe: Marketing, Handel und Management
3
Discussion papers / Deutsches Institut für Wirtschaftsforschung
2
Europäische Hochschulschriften / 5
2
Forschungsgruppe Konsum und Verhalten
2
GfK marketing intelligence review : Marketingforschung für die Praxis
2
Journal of food products marketing
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Journal of marketing research
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Springer eBook Collection
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SpringerLink / Bücher
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The journal of consumer marketing
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Working papers / Harvard Business School, Division of Research
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
Applied economics
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Applied economics letters
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Asia Pacific journal of marketing and logistics
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Barcelon GSE working paper series
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Columbia Business School Research Paper
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Competitive advantage, strategy and innovation in Africa : issues and applications
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Controlling : Zeitschrift für erfolgsorientierte Unternehmenssteuerung
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Cornell hospitality quarterly : CQ
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ECONIS (ZBW)
8
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1
An experience-utility explanation of the preference for larger assortments
Aydinli, Aylin
;
Gu, Yangjie
;
Pham, Michel T.
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
3
,
pp. 746-760
Persistent link: https://www.econbiz.de/10011758146
Saved in:
2
The perils of category management : the effect of product assortment on multicategory purchase incidence
Hong, Sungtak
;
Misra, Kanishka
;
Vilcassim, Naufel
- In:
Journal of marketing
80
(
2016
)
5
,
pp. 34-52
Persistent link: https://www.econbiz.de/10011591173
Saved in:
3
Measuring changes in preferences and perception due to the entry of a new brand with choice data
Hildebrandt, Lutz
;
Kalweit, Lea
- In:
Marketing : ZFP ; journal of research and management
37
(
2015
)
1
,
pp. 57-63
Persistent link: https://www.econbiz.de/10010513927
Saved in:
4
The importance of assortment, pricing, and retail site location for competition in food retailing : results from marketing research
Toporowski, Waldemar
;
Lademann, Rainer
- In:
Marketing : ZFP ; journal of research and management
36
(
2014
)
2
,
pp. 131-140
Persistent link: https://www.econbiz.de/10010385219
Saved in:
5
Zur Stabilität des Kompromiss-Effekts in Wiederholungsmessungen : eine empirische Studie auf Basis verbesserter experimenteller Designs
Müller, Holger
- In:
Marketing : ZFP ; journal of research and management
35
(
2013
)
3
,
pp. 185-196
Persistent link: https://www.econbiz.de/10009792235
Saved in:
6
The influence of disorganized shelf displays and limited product quantity on consumer purchase
Castro, Iana A.
;
Morales, Andrea C.
;
Nowlis, Stephen M.
- In:
Journal of marketing
77
(
2013
)
4
,
pp. 118-133
Persistent link: https://www.econbiz.de/10009782060
Saved in:
7
The joint effects of choice assortment and regulatory focus on choice behavior
Som, Anirban
;
Lee, Yih Hwai
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
2
,
pp. 202-209
Persistent link: https://www.econbiz.de/10009569974
Saved in:
8
Kundengerechte Sortimentsgliederungen am Point of Sale : Ansätze zur Erhebung kognitiver Strukturen als Richtgrößen für Warenplatzierung und Category Management
Zielke, Stephan
- In:
Marketing : ZFP ; journal of research and management
23
(
2001
)
2
,
pp. 100-116
Persistent link: https://www.econbiz.de/10001635677
Saved in:
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