//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Viral+marketing"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Viral marketing
73
Virales Marketing
73
Consumer behaviour
37
Konsumentenverhalten
37
Social Web
33
Social web
33
Internet marketing
26
Online-Marketing
26
Brand management
14
Markenführung
14
Beziehungsmarketing
10
Relationship marketing
10
Brand image
9
Markenimage
9
Social network
9
Soziales Netzwerk
9
word of mouth
9
Online retailing
8
Online-Handel
8
Social media
8
Customer value
6
Kundenwert
6
New product development
6
Produktentwicklung
6
Social relations
6
Soziale Beziehungen
6
Word of mouth
6
Advertising
5
Brand
5
Emotion
5
Innovation diffusion
5
Innovationsdiffusion
5
Markenartikel
5
Advertising effects
4
Data Mining
4
Data mining
4
Marketing management
4
Marketingmanagement
4
Online reviews
4
USA
4
more ...
less ...
Online availability
All
Undetermined
50
Type of publication
All
Article
73
Type of publication (narrower categories)
All
Article in journal
73
Aufsatz in Zeitschrift
73
Case study
2
Fallstudie
2
Language
All
English
73
Author
All
Skiera, Bernd
4
Barrot, Christian
3
Becker, Jan U.
3
Kumar, V.
3
Libai, Barak
3
Lu, Shijie
3
Bonezzi, Andrea
2
De Angelis, Matteo
2
Dost, Florian
2
Goldenberg, Jacob
2
Hada, Mahima
2
Haenlein, Michael
2
Hinz, Oliver
2
Janakiraman, Ramkumar
2
Kumar, Ashish
2
Leone, Robert P.
2
Lilien, Gary L.
2
Ludwig, Stephan
2
Meyners, Jannik
2
Moe, Wendy W.
2
Moon, Sangkil
2
Pauwels, Koen
2
Peres, Renana
2
Petersen, J. Andrew
2
Rishika, Rishika
2
Rucker, Derek D.
2
Schweidel, David A.
2
Trusov, Michael
2
Van Den Bulte, Christophe
2
Wang, Xin
2
Adamopoulos, Panagiotis
1
Aksehirli, Zeynep
1
Allard, Thomas
1
Amatulli, Cesare
1
Amini, Mehdi
1
Andrews, Michelle
1
Araujo, Clecio Falcao
1
Araujo, Theo
1
Ballings, Michel
1
Bernritter, Stefan F.
1
more ...
less ...
Published in...
All
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of marketing
Journal of business research : JBR
172
Journal of retailing and consumer services
122
International journal of hospitality management
99
Tourism management : research, policies, practice
68
Psychology & marketing
60
International journal of internet marketing and advertising : IJIMA
59
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
59
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
54
Information systems research : ISR
53
Journal of marketing communications
52
International journal of contemporary hospitality management
45
Journal of hospitality marketing & management
45
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
45
Journal of travel and tourism marketing
42
Electronic commerce research
38
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
36
Journal of advertising research
34
European journal of marketing : EJM
33
Journal of electronic commerce research : JECR
33
Journal of management information systems : JMIS
32
Journal of marketing research : JMR
32
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
32
Management science : journal of the Institute for Operations Research and the Management Sciences
32
International journal of advertising : the quarterly review of marketing communications
31
The journal of services marketing
31
SpringerLink / Bücher
30
Journal of internet commerce
29
The journal of product & brand management
29
International journal of advertising : the review of marketing communications
28
Cogent business & management
27
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
27
International journal of electronic marketing and retailing : IJEMR
26
Journal of marketing management : MM
26
Journal of promotion management : innovations in planning and applied research
26
Asia Pacific journal of marketing and logistics
24
Journal of the Academy of Marketing Science
24
Marketing letters : a journal of research in marketing
24
International journal of consumer studies
23
more ...
less ...
Source
All
ECONIS (ZBW)
73
Showing
1
-
10
of
73
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Suspicious online product reviews : an empirical analysis of brand and product characteristics using Amazon data
Ko, Eunhee Emily
;
Bowman, Douglas
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 898-911
Persistent link: https://www.econbiz.de/10014451312
Saved in:
2
Does topic consistency matter? : a study of critic and user reviews in the movie industry
Kim, Eunsoo
;
Ding, MengQi
;
Wang, Xin
;
Lu, Shijie
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 428-450
Persistent link: https://www.econbiz.de/10014245142
Saved in:
3
What makes the corporate social responsibility impact on customer-company identification stronger? : a meta-analysis
Vieira, Valter Afonso
;
Wolter, Jeremy S.
;
Araujo, …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 475-492
Persistent link: https://www.econbiz.de/10014316645
Saved in:
4
Complementing human effort in online reviews : a deep learning approach to automatic content generation and review synthesis
Carlson, Keith
;
Kopalle, Praveen K.
;
Riddell, Allen
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 54-74
Persistent link: https://www.econbiz.de/10014281898
Saved in:
5
Immediate and enduring effects of digital badges on online content consumption and generation
Lu, Shijie
;
Xie, Ying
;
Chen, Xingyu
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 146-163
Persistent link: https://www.econbiz.de/10014281912
Saved in:
6
Investigating the effect of status changes in review platforms
Tamaddoni, Ali
;
Seenivasan, Satheesh
;
Pallant, Jason I.
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 189-209
Persistent link: https://www.econbiz.de/10014281924
Saved in:
7
The upside of negative : social distance in online reviews of identity-relevant brands
Ordabayeva, Nailya
;
Cavanaugh, Lisa A.
;
Dahl, Darren W.
- In:
Journal of marketing
86
(
2022
)
6
,
pp. 70-92
Persistent link: https://www.econbiz.de/10013438826
Saved in:
8
Influencer marketing effectiveness
Leung, Fine F.
;
Gu, Flora Fang
;
Li, Yiwei
;
Zhang, …
- In:
Journal of marketing
86
(
2022
)
6
,
pp. 93-115
Persistent link: https://www.econbiz.de/10013438832
Saved in:
9
Too much of a good thing? : the unforeseen cost of tags in online retailing
Sepehri, Amir
;
Duclos, Rod
;
Haghighi, Nasir
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 336-348
Persistent link: https://www.econbiz.de/10013271752
Saved in:
10
Is distance really dead in the online world? : the moderating role of geographical distance on the effectiveness of electronic word of mouth
Todri, Vilma
;
Adamopoulos, Panagiotis
;
Andrews, Michelle
- In:
Journal of marketing
86
(
2022
)
4
,
pp. 118-140
Persistent link: https://www.econbiz.de/10013258880
Saved in:
1
2
3
4
5
6
7
8
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->