//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of marketing management : MM"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Business marketing"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
B-to-B-Marketing
28
Business-to-business marketing
28
Lieferantenmanagement
10
Supplier relationship management
10
Beziehungsmarketing
7
Relationship marketing
7
Consumer behaviour
6
Konsumentenverhalten
6
Brand management
4
Großbritannien
4
Markenführung
4
Selling
4
United Kingdom
4
Verkauf
4
Brand
3
Markenartikel
3
Salespeople
3
Verkaufspersonal
3
Brand image
2
Customer satisfaction
2
Customer value
2
Dienstleistungsqualität
2
Firm performance
2
Gesundheitsversorgung
2
Health care
2
Innovation diffusion
2
Innovationsdiffusion
2
Internet marketing
2
KMU
2
Kundenwert
2
Kundenzufriedenheit
2
Markenimage
2
Market research
2
Marketing management
2
Marketingmanagement
2
Marktforschung
2
Online-Marketing
2
Performance measurement
2
Performance-Messung
2
SME
2
more ...
less ...
Online availability
All
Undetermined
10
Type of publication
All
Article
28
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
29
Aufsatz in Zeitschrift
29
Collection of articles of several authors
1
Conference paper
1
Konferenzbeitrag
1
Sammelwerk
1
Language
All
English
29
Author
All
Brown, Brian P.
2
Cova, Bernard
2
Worm, Stefan
2
Zablah, Alex R.
2
Alavi, Sascha
1
Barry, James
1
Bellenger, Danny N.
1
Bian, Dong
1
Blut, Markus
1
Brock, Christian
1
Brüggemann, Felix
1
Cayla, Julien
1
Chong, Woon Kian
1
Dean, Andrew Kristoffer
1
Desernot, Christina
1
Donthu, Naveen
1
Ellison, Nicholas
1
Evanschitzky, Heiner
1
Falkenreck, Christine
1
Gelper, Sarah
1
Gilliland, David I.
1
Goldman, Arieh
1
Grinstein, Amir
1
Harmancioglu, Nukhet
1
Hill, Ronald Paul
1
Hochstein, Bryan W.
1
Homburg, Christian
1
Jaworski, Bernard J.
1
Johnson, Jeff S.
1
Johnston, Wesley J.
1
Jones, Rosalind
1
Kenning, Peter
1
Klarmann, Martin
1
Kocaman, Barış
1
Krafft, Manfred
1
Krämer, Martin
1
Kumar, V.
1
Langerak, Fred
1
Le Meunier-FitzHugh, Kenneth
1
Lilien, Gary L.
1
more ...
less ...
Published in...
All
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of marketing management : MM
Industrial marketing management : the international journal for industrial and high-tech firms
604
The journal of business & industrial marketing
235
Journal of business-to-business marketing
135
Journal of business research : JBR
97
SpringerLink / Bücher
88
Handbook of business-to-business marketing
35
Springer eBook Collection
34
Journal of marketing
32
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
27
Research
25
Springer eBook Collection / Business and Economics
22
Gabler Edition Wissenschaft
21
Journal of the Academy of Marketing Science
19
The journal of personal selling & sales management : JPSSM
19
Harvard-Business-Manager : das Wissen der Besten
18
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
17
Marketing intelligence & planning
16
Europäische Hochschulschriften / 5
15
Harvard business review : HBR
15
Innovation in pricing : contemporary theories and best practices
15
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
15
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
15
Business-to-Business-Marketing
14
European journal of marketing : EJM
14
Gabler Edition Wissenschaft / Business-to-Business-Marketing
13
Journal of customer behaviour
13
essentials
13
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
12
Journal of business market management : JBM
12
Journal of strategic marketing
12
Journal of marketing theory and practice
11
Journal of personal selling & sales management
11
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
11
Psychology & marketing
10
The service industries journal
10
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
9
Brand the Future : systematische Markenentwicklung im B2B
9
Field guide to case study research in business-to-business marketing and purchasing
9
more ...
less ...
Source
All
ECONIS (ZBW)
29
Showing
1
-
10
of
29
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Customer success management, customer health, and retention in B2B industries
Hochstein, Bryan W.
;
Voorhees, Clay M.
;
Pratt, Alexander B.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 912-932
Persistent link: https://www.econbiz.de/10014451313
Saved in:
2
How business-to-business salespeople deal with buying center dissenters
Johnson, Jeff S.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 590-608
Persistent link: https://www.econbiz.de/10014383230
Saved in:
3
Till the cloud do us part : technological disruption and brand retention in the enterprise software industry
Kocaman, Barış
;
Gelper, Sarah
;
Langerak, Fred
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 316-341
Persistent link: https://www.econbiz.de/10014316587
Saved in:
4
A measurement model of the dimensions and types of informal organizational control : an empirical test in a B2B sales context
Malek, Stacey L.
;
Sarin, Shikhar
;
Jaworski, Bernard J.
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 415-442
Persistent link: https://www.econbiz.de/10013271759
Saved in:
5
The role of salespeople in industrial servitization : how to manage diminishing profit returns from salespeople’s increasing industrial service shares
Krämer, Martin
;
Desernot, Christina
;
Alavi, Sascha
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
4
,
pp. 1235-1252
Persistent link: https://www.econbiz.de/10013471088
Saved in:
6
Disentangling the effect of services on B2B firm value : trade-offs of sales, profits, and earnings volatility
Nezami, Mehdi
;
Worm, Stefan
;
Palmatier, Robert W.
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
2
,
pp. 205-223
Persistent link: https://www.econbiz.de/10011882547
Saved in:
7
Science "fact" and science "fiction"? : homophilous communication in high-technology B2B selling
Dean, Andrew Kristoffer
;
Ellison, Nicholas
;
Wells, …
- In:
Journal of marketing management : MM
33
(
2017
)
9/10
,
pp. 764-788
Persistent link: https://www.econbiz.de/10011746390
Saved in:
8
Social influence in the adoption of a B2B loyalty program : the role of elite status members
Viswanathan, Vijay
;
Sesé, F. Javier
;
Krafft, Manfred
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
4
,
pp. 901-918
Persistent link: https://www.econbiz.de/10011792412
Saved in:
9
E-marketing services and e-marketing performance : the roles of innovation, knowledge complexity and environmental turbulence in influencing the relationship
Chong, Woon Kian
;
Bian, Dong
;
Zhang, Nan
- In:
Journal of marketing management : MM
32
(
2016
)
1/2
,
pp. 149-178
Persistent link: https://www.econbiz.de/10011438602
Saved in:
10
The B2B knowledge gap
Lilien, Gary L.
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
3
,
pp. 543-556
Persistent link: https://www.econbiz.de/10011596969
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->