//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of marketing research : JMR"
~person:"Gedenk, Karen"
~person:"Park, Chang Hee"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Sales promotion"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
3
Konsumentenverhalten
3
Sales promotion
3
Verkaufsförderung
3
Theorie
2
Theory
2
Bayes-Statistik
1
Bayesian estimation
1
Bayesian inference
1
Conditional rebates
1
Consumer utility model
1
Couponing
1
Decision under uncertainty
1
Entscheidung unter Unsicherheit
1
Erwartungsnutzen
1
Estimation
1
Expected utility
1
Hidden Markov models
1
Kundenbindungsprogramm
1
Loyalty program
1
Markov chain
1
Markov-Kette
1
Mobile promotions
1
Promotions
1
Purchase dynamics
1
Rabatt
1
Rebate
1
Risiko
1
Risikoaversion
1
Risk
1
Risk aversion
1
Schätzung
1
Subjective probability
1
Targeting
1
Uncertain rewards
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Gedenk, Karen
Park, Chang Hee
Zhang, Jie
3
Ailawadi, Kusum L.
2
Albers, Sönke
2
Berger, Jonah
2
Natter, Martin
2
Neslin, Scott A.
2
Sridhar, Shrihari
2
Wedel, Michel
2
Ahearne, Michael
1
Ahearne, Michael J.
1
Amir, On
1
Aribarg, Anocha
1
Arora, Neeraj
1
Ataman, M. Berk
1
Banerjee, Somak
1
Bertini, Marco
1
Bharadwaj, Sundar G.
1
Bijmolt, Tammo H. A.
1
Biswas, Abhijit
1
Bradlow, Eric T.
1
Breugelmans, Els
1
Briesch, Richard A.
1
Bruce, Norris I.
1
Bruno, Hernan A.
1
Cai, Fengyan
1
Carlson, Jeffrey R.
1
Chan, Tat
1
Chandon, Pierre
1
Che, Hai
1
Cheema, Amar
1
Cheng, Andong
1
Chou, Hsuan-Yi
1
Cornelißen, Markus
1
Cryder, Cynthia
1
Desai, Preyas S.
1
Dhar, Sanjay K.
1
Dijk, Albert van
1
Dutta, Shantanu
1
Eisenbeiß, Maik
1
more ...
less ...
Published in...
All
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of marketing research : JMR
Journal of retailing
2
Retailing in the 21st century : current and future trends
2
A reader in marketing communications
1
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
1
Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele
1
Journal of marketing
1
Marketing : journal of research and management
1
Quantitative Marketingforschung in Deutschland : Festschrift für Klaus Peter Kaas zum 65. Geburtstag
1
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
1
more ...
less ...
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
Relevance
Date (newest first)
Date (oldest first)
1
The effects of mobile promotions on customer purchase dynamics
Park, Chang Hee
;
Park, Young-Hoon
;
Schweidel, David A.
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
3
,
pp. 453-470
Persistent link: https://www.econbiz.de/10011943257
Saved in:
2
Consumer response to uncertain promotions : an empirical analysis of conditional rebates
Ailawadi, Kusum L.
;
Gedenk, Karen
;
Langer, Tobias
;
Ma, Yu
; …
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
1
,
pp. 94-106
Persistent link: https://www.econbiz.de/10010370699
Saved in:
3
Decomposition of the sales impact of promotion-induced stockpiling
Ailawadi, Kusum L.
;
Gedenk, Karen
;
Lutzky, Christian
; …
- In:
Journal of marketing research : JMR
44
(
2007
)
3
,
pp. 450-467
Persistent link: https://www.econbiz.de/10003547859
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->