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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~type_genre:"Article in journal"
~type_genre:"Hochschulschrift"
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Search: subject_exact:"Internet game"
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Computerspiel
12
Video game
12
Consumer behaviour
5
Konsumentenverhalten
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Advertising effects
4
Internet marketing
4
Online-Marketing
4
Werbewirkung
4
Advertising
3
Network economics
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Netzwerkökonomik
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Social Web
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Social web
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Werbung
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gamification
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Erwartungsbildung
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Expectation formation
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Game theory
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Network effects
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Product Placement
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Spieltheorie
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Video games
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Apps
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Augmented reality
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Beziehungsmarketing
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Brand management
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Consumer decision making
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Coronavirus
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Corporate reputation
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Data Mining
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Hennig-Thurau, Thorsten
2
Aravindakshan, Ashwin
1
Backhaus, Klaus
1
Bang Nguyen Viet
1
Bang, Hye Jin
1
Barve, Anuja
1
Chu, Junhong
1
Eggert, Andreas
1
Eliashberg, Jehoshua
1
Evans, Nathaniel J.
1
Jang, Sungha
1
Kashive, Kshitij
1
Kashive, Neerja
1
Khanna, Vandana Tandon
1
Li, Xi
1
Marchand, André
1
Nguyen Yen Thi Hoang
1
Rajiv, Surendra
1
Rubel, Olivier
1
Rutz, Oliver J.
1
Shi, Mengze
1
Sinha, Mudita
1
Srivastava, Mallika
1
Steiner, Michael
1
Sun, Li
1
Wang, Xin
1
Weinberg, Charles B.
1
Wiegand, Nico
1
Wierenga, Berend
1
Wiertz, Caroline
1
Williams, Russell Blair
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of promotion management : innovations in planning and applied research
Journal of business research : JBR
27
Journal of advertising : official publication of the American Academy of Advertising
24
Technological forecasting & social change : an international journal
21
Journal of consumer behaviour : an international research review
16
International journal of advertising : the quarterly review of marketing communications
14
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
13
Young consumers : insight and ideas for responsible marketers
13
Journal of sport management : the official journal of the North American Society of Sport Management
11
Journal of retailing and consumer services
10
Psychology & marketing
10
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
9
Journal of marketing communications
9
Research policy : policy, management and economic studies of science, technology and innovation
9
Sport marketing quarterly : preferred journal of the Sport Marketing Association
9
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
8
Information systems research : ISR
7
International journal of e-business research : an official publication of the Information Resources Management Association
7
Creativity and innovation management
6
Journal of advertising research
6
Journal of management information systems : JMIS
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
The journal of media economics
6
Electronic commerce research
5
International journal of electronic commerce : IJEC
5
International journal of innovation management
5
International journal of sports marketing & sponsorship
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Journal of marketing
5
Journal of promotion management : JPM
5
Research
5
Electronic commerce research and applications
4
Electronic markets : the international journal on networked business
4
European Sport management quarterly : ESMQ
4
International journal of arts management
4
International journal of industrial organization
4
International journal of networking and virtual organisations : IJNVO
4
International journal of selection and assessment : IJSA
4
International journal on media management : JMM
4
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ECONIS (ZBW)
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1
Understanding gamification advertising effectiveness in an s-commerce context : a study in an emerging market
Bang Nguyen Viet
;
Nguyen Yen Thi Hoang
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 552-582
Persistent link: https://www.econbiz.de/10014513564
Saved in:
2
Augmented reality-enabled instagram game filters : key to engaging customers
Sinha, Mudita
;
Srivastava, Mallika
- In:
Journal of promotion management : innovations in …
28
(
2022
)
4
,
pp. 467-486
Persistent link: https://www.econbiz.de/10013178046
Saved in:
3
Gamifying employer branding : attracting critical talent in crisis situations like COVID-19
Kashive, Neerja
;
Khanna, Vandana Tandon
;
Kashive, Kshitij
; …
- In:
Journal of promotion management : innovations in …
28
(
2022
)
4
,
pp. 487-514
Persistent link: https://www.econbiz.de/10013178048
Saved in:
4
Location, integration, interruption : visual properties and recognition of video game advertising
Williams, Russell Blair
- In:
Journal of promotion management : innovations in …
26
(
2020
)
2
,
pp. 253-276
Persistent link: https://www.econbiz.de/10012179121
Saved in:
5
Measuring and forecasting mobile game app engagement
Rutz, Oliver J.
;
Aravindakshan, Ashwin
;
Rubel, Olivier
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
2
,
pp. 185-199
Persistent link: https://www.econbiz.de/10012063318
Saved in:
6
Video mining : measuring visual information using automatic methods
Li, Xi
;
Shi, Mengze
;
Wang, Xin
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
2
,
pp. 216-231
Persistent link: https://www.econbiz.de/10012063324
Saved in:
7
Extending expectancy violations theory to multiplayer online games : the structure and effects of expectations on attitude toward the advertising, attitude toward the brand, and pu...
Evans, Nathaniel J.
;
Bang, Hye Jin
- In:
Journal of promotion management : innovations in …
25
(
2019
)
4
,
pp. 589-608
Persistent link: https://www.econbiz.de/10012179047
Saved in:
8
Not all digital word of mouth is created equal : understanding the respective impact of consumer reviews and microblogs on new product success
Marchand, André
;
Hennig-Thurau, Thorsten
;
Wiertz, Caroline
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
2
,
pp. 336-354
Persistent link: https://www.econbiz.de/10011734858
Saved in:
9
Of video games, music, movies, and celebrities
Eliashberg, Jehoshua
;
Hennig-Thurau, Thorsten
; …
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
2
,
pp. 241-245
Persistent link: https://www.econbiz.de/10011527063
Saved in:
10
Beyond the more the merrier : the variety effect and consumer heterogeneity in system markets
Sun, Li
;
Rajiv, Surendra
;
Chu, Junhong
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
2
,
pp. 261-275
Persistent link: https://www.econbiz.de/10011527084
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