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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of retailing"
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Kannan, P. K.
10
Reinartz, Werner J.
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of retailing
Journal of marketing
12
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of marketing research
3
Journal of marketing research : JMR
3
Paper / Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Management, Purdue University
3
International journal of electronic commerce : IJEC
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Journal of business research : JBR
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Journal of management information systems : JMIS
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Marketing letters : a journal of research in marketing
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E-business management : integration of Web technologies with business models
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European business review : EBR ; the official journal of the International Management Centres, Europe
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Information systems and e-business management : ISeB
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Journal of international marketing
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Journal of retailing and consumer services
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Review of marketing research
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Stanford University Graduate School of Business research paper
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The Routledge companion to strategic marketing
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The international review of retail, distribution and consumer research
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Introduction: global marketing strategy
Kannan, P. K.
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 443-444
Persistent link: https://www.econbiz.de/10013271777
Saved in:
2
Reflections from (past) editors
Kannan, P. K.
;
Hung, Iris W.
;
Reinartz, Werner J.
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
4
,
pp. 805-806
Persistent link: https://www.econbiz.de/10013191758
Saved in:
3
Introduction to the special section: research for the new normal
Kannan, P. K.
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
3
,
pp. 441-442
Persistent link: https://www.econbiz.de/10012494686
Saved in:
4
Leading IJRM on the path to prominence
Kannan, P. K.
;
Hung, Iris
;
Reinartz, Werner J.
; …
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
1
,
pp. 1-2
Persistent link: https://www.econbiz.de/10012016486
Saved in:
5
A message from the incoming editor
Kannan, P. K.
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
4
,
pp. 536-537
Persistent link: https://www.econbiz.de/10011956584
Saved in:
6
Digital marketing : a framework, review and research agenda
Kannan, P. K.
;
Li, Hongshuang
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
1
,
pp. 22-45
Persistent link: https://www.econbiz.de/10011671915
Saved in:
7
The path to purchase and attribution modeling : introduction to special section
Kannan, P. K.
;
Reinartz, Werner J.
;
Verhoef, Peter C.
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
3
,
pp. 449-456
Persistent link: https://www.econbiz.de/10011596849
Saved in:
8
From multi-channel retailing to omni-channel retailing : introduction to the special issue in multi-channel retailing
Verhoef, Peter C.
;
Kannan, P. K.
;
Inman, J. Jeffrey
- In:
Journal of retailing
91
(
2015
)
2
,
pp. 174-181
Persistent link: https://www.econbiz.de/10011308953
Saved in:
9
The impact of household level heterogeneity in reference price effects on optimal retailer pricing policies
Kopalle, Praveen K.
;
Kannan, P. K.
;
Boldt, Lin Bao
; …
- In:
Journal of retailing
88
(
2012
)
1
,
pp. 102-114
Persistent link: https://www.econbiz.de/10009513156
Saved in:
10
Product form bundling : implications for marketing digital products
Koukova, Nevena T.
;
Kannan, P. K.
;
Ratchford, Brian Thomas
- In:
Journal of retailing
84
(
2008
)
2
,
pp. 182-194
Persistent link: https://www.econbiz.de/10003744314
Saved in:
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