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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of the Academy of Marketing Science"
~person:"Keh, Hean Tat"
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Consumer behaviour
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Konsumentenverhalten
5
Emotion
2
Awe
1
Bundling strategy
1
Cognition
1
Cognitive construal
1
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Keh, Hean Tat
Gijsbrechts, Els
9
Grewal, Dhruv
9
Verhoef, Peter C.
9
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9
Kumar, V.
8
Bijmolt, Tammo H. A.
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Dekimpe, Marnik G.
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Blut, Markus
4
Haan, Evert de
4
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4
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Sesé, F. Javier
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of the Academy of Marketing Science
Journal of business research : JBR
2
Journal of international marketing
2
Journal of marketing
2
Brands and brand management : contemporary research perspectives
1
International marketing review
1
Journal of advertising : official publication of the American Academy of Advertising
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Journal of business ethics : JBE
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of consumer research : JCR ; an interdisciplinary journal
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Journal of retailing and consumer services
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Journal of service research : JSR
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Journal of service theory and practice : JSTP
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Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
5
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1
Feeling the values : how pride and awe differentially enhance consumers' sustainable behavioral intentions
Yan, Li
;
Keh, Hean Tat
;
Murray, Kyle B.
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
1
,
pp. 75-96
Persistent link: https://www.econbiz.de/10015047079
Saved in:
2
Feeling lucky : how framing the target product as a free gift enhances purchase intention
Liu, Maggie Wenjing
;
Wei, Chuang
;
Yang, Lu
;
Keh, Hean Tat
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 349-363
Persistent link: https://www.econbiz.de/10013271754
Saved in:
3
Shaping consumer preference using alignable attributes : the roles of regulatory orientation and construal level
Sun, Jin
;
Keh, Hean Tat
;
Lee, Angela Y.
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
1
,
pp. 151-168
Persistent link: https://www.econbiz.de/10012016496
Saved in:
4
Consumer reliance on intangible versus tangible attributes in service evaluation : the role of construal level
Ding, Ying
;
Keh, Hean Tat
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
6
,
pp. 848-865
Persistent link: https://www.econbiz.de/10011779537
Saved in:
5
Consumer responses to variety in product bundles : the moderating role of evaluation mode
Wang, Xia
;
Sun, Luping
;
Keh, Hean Tat
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
4
,
pp. 335-342
Persistent link: https://www.econbiz.de/10010223401
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