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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of the Academy of Marketing Science"
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Search: subject_exact:"Retail Trade"
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Einzelhandel
72
Retail trade
72
Consumer behaviour
39
Konsumentenverhalten
39
Beziehungsmarketing
18
Relationship marketing
18
Retailing
13
Online retailing
12
Online-Handel
12
Distribution channel
9
Vertriebsweg
9
E-commerce
7
Electronic Commerce
7
Preismanagement
7
Pricing strategy
7
Kundenbindungsprogramm
6
Lieferantenmanagement
6
Loyalty program
6
Supplier relationship management
6
USA
6
United States
6
Dienstleistungsqualität
5
Sales promotion
5
Service quality
5
Verkaufsförderung
5
Brand management
4
Internet
4
Internet marketing
4
Ladengestaltung
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Markenführung
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Online-Marketing
4
Retail
4
Salespeople
4
Selling
4
Store design
4
Verkauf
4
Verkaufspersonal
4
Artificial intelligence
3
Customer satisfaction
3
Dienstleistungssektor
3
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71
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Dekimpe, Marnik G.
5
Noble, Stephanie M.
4
Grewal, Dhruv
3
Neslin, Scott A.
3
Beitelspacher, Lauren Skinner
2
Biswas, Dipayan
2
Bombaij, Nick J. F.
2
Gijsbrechts, Els
2
Kukar-Kinney, Monika
2
Lamey, Lien
2
Mende, Martin
2
Rapp, Adam
2
Sharma, Amalesh
2
Verhoef, Peter C.
2
Achrol, Ravi S.
1
Adhikary, Anirban
1
Ailawadi, Kusum L.
1
Alavi, Sascha
1
Albrecht, Carmen-Maria
1
Arora, Raj
1
Bagga, Charan K.
1
Baker, Julie
1
Baker, Thomas L.
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Bell, Simon J.
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Bendle, Neil T.
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1
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1
Brocato, E. Deanne
1
Bulla, Ingo
1
Bulla, Jan
1
Burton, Scot
1
Campo, Katia
1
Carlson, Jeffrey R.
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of the Academy of Marketing Science
Journal of retailing and consumer services
666
Journal of retailing
256
International journal of retail & distribution management
226
The international review of retail, distribution and consumer research
215
Journal of business research : JBR
180
International journal of production economics
179
European journal of operational research : EJOR
174
International journal of retail and distribution management
98
Management science : journal of the Institute for Operations Research and the Management Sciences
91
SpringerLink / Bücher
79
NBER working paper series
71
Manufacturing & service operations management : M & SOM
70
Production and operations management : an international journal of the Production and Operations Management Society
64
NBER Working Paper
58
International journal of production research
57
Working paper / National Bureau of Economic Research, Inc.
57
Omega : the international journal of management science
56
Transportation research / E : an international journal
56
Handelsforschung
54
European retail research
51
Ifo-Schnelldienst
46
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
45
International journal of electronic marketing and retailing : IJEMR
44
European journal of marketing : EJM
43
The service industries journal
41
Europäische Hochschulschriften / 5
40
Psychology & marketing
38
International journal of industrial organization
37
Retailing in the 21st century : current and future trends
35
The journal of services marketing
33
Journal of marketing
32
Schriften zur Handelsforschung
31
Journal of marketing channels : ... distribution systems, strategy, and management
30
Business history
29
Discussion paper / Centre for Economic Policy Research
29
Inventi impact: retailing & consumer services
29
Asia Pacific journal of marketing and logistics
28
Gabler Edition Wissenschaft
28
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ECONIS (ZBW)
72
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1
Once they've been there, they like to share : capitalizing on ephemerality and need for uniqueness to drive word of mouth for brands with pop-up stores
Henkel, Laura
;
Toporowski, Waldemar
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
6
,
pp. 1284-1304
Persistent link: https://www.econbiz.de/10014446663
Saved in:
2
Advertising, incentives, and the upsell : how advertising differentially moderates customer- vs. retailer-directed price incentives' impact on consumers’ preferences for premium pr...
Miller, Chadwick J.
;
Brannon, Daniel C.
;
Salas, Jim
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
6
,
pp. 1043-1064
Persistent link: https://www.econbiz.de/10012659685
Saved in:
3
Separating customer heterogeneity, points pressure and rewarded behavior to assess a retail loyalty program
Nastasoiu, Alina
;
Bendle, Neil T.
;
Bagga, Charan K.
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
6
,
pp. 1132-1150
Persistent link: https://www.econbiz.de/10012659705
Saved in:
4
No conversion, no conversation : consequences of retail salespeople disengaging from unpromising prospects
Cron, William L.
;
Alavi, Sascha
;
Habel, Johannes
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
3
,
pp. 502-520
Persistent link: https://www.econbiz.de/10012548062
Saved in:
5
The future of artificial intelligence and robotics in the retail and service sector : sketching the field of consumer-robot-experiences : editorial
Noble, Stephanie M.
;
Mende, Martin
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
4
,
pp. 747-756
Persistent link: https://www.econbiz.de/10014326636
Saved in:
6
Practice co-evolution : collaboratively embedding artificial intelligence in retail practices
Bonetti, Francesca
;
Montecchi, Matteo
;
Plangger, Kirk
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
4
,
pp. 867-888
Persistent link: https://www.econbiz.de/10014326658
Saved in:
7
The future of artificial intelligence and robotics in the retail and service sector
Noble, Stephanie M.
(
ed.
);
Mende, Martin
(
ed.
)
-
2023
Persistent link: https://www.econbiz.de/10014326699
Saved in:
8
Category expansion through cross-channel demand spillovers
Guler, Ali Umut
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 629-658
Persistent link: https://www.econbiz.de/10014383232
Saved in:
9
Cross-reward effects in a coalition loyalty program : the impact of a point currency devaluation
Stourm, Valeria
;
Bradlow, Eric T.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 276-293
Persistent link: https://www.econbiz.de/10014316575
Saved in:
10
Decomposing the effect of advertising : what happens in the retail channel?
Draganska, Michaela
;
Vitorino, Maria Ana
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 226-247
Persistent link: https://www.econbiz.de/10014281927
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