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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~subject:"Advertising effects"
~subject:"Germany"
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Advertising effects
Germany
Consumer behaviour
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
146
Journal of marketing communications
132
International journal of advertising : the review of marketing communications
126
SpringerLink / Bücher
111
International journal of advertising : the quarterly review of marketing communications
89
Journal of retailing and consumer services
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Psychology & marketing
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Journal of promotion management : innovations in planning and applied research
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Gabler Edition Wissenschaft
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Journal of promotion management : JPM
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International journal of internet marketing and advertising : IJIMA
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Journal of advertising research
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Journal of advertising : official publication of the American Academy of Advertising
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Europäische Hochschulschriften / 5
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Marketing letters : a journal of research in marketing
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Journal of marketing research : JMR
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European journal of marketing : EJM
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Marketing : ZFP ; journal of research and management
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The journal of product & brand management
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International journal of consumer studies
34
The journal of consumer marketing
32
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
31
Schriftenreihe Studien zum Konsumentenverhalten
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Asia Pacific journal of marketing and logistics
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Journal of current issues and research in advertising : JCIRA
30
Research
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Springer eBook Collection / Business and Economics
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The journal of brand management : an international journal
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Health marketing quarterly
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Journal of international consumer marketing
26
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
26
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
25
Marketing intelligence & planning
25
International journal of hospitality management
24
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
23
Journal of marketing
23
Journal of current issues and research in advertising
22
Jahrbuch der Absatz- und Verbrauchsforschung
21
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ECONIS (ZBW)
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Using different advertising humor appeals to generate firm-level warmth and competence impressions
Hoang, Chi
;
Knöferle, Klemens
;
Warlop, Luk
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 741-759
Persistent link: https://www.econbiz.de/10014451245
Saved in:
2
Suspicious online product reviews : an empirical analysis of brand and product characteristics using Amazon data
Ko, Eunhee Emily
;
Bowman, Douglas
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 898-911
Persistent link: https://www.econbiz.de/10014451312
Saved in:
3
How culture shapes consumer responses to anthropomorphic products
Baskentli, Sara
;
Hadi, Rhonda
;
Lee, Leonard
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 495-512
Persistent link: https://www.econbiz.de/10014383225
Saved in:
4
Advertising's sequence of effects on consumer mindset and sales : a comparison across brands and product categories
Valenti, Albert
;
Yildirim, Gokhan
;
Vanhuele, Marc
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 435-454
Persistent link: https://www.econbiz.de/10014316631
Saved in:
5
Targeted advertising and consumer inference
Shin, Jiwoong
;
Yu, Jungju
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
5
,
pp. 900-922
Persistent link: https://www.econbiz.de/10012668063
Saved in:
6
Competitive advertising on brand search : traffic stealing and click quality
Simonov, Andrey
;
Hill, Shawndra
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
5
,
pp. 923-945
Persistent link: https://www.econbiz.de/10012668065
Saved in:
7
A dynamic model of optimal retargeting
Villas-Boas, J. Miguel
;
Yao, Yunfei
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
3
,
pp. 428-458
Persistent link: https://www.econbiz.de/10012593999
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8
The risk of programmatic advertising : effects of website quality on advertising effectiveness
Shehu, Edlira
;
Abou Nabout, Nadia
;
Clement, Michel
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 663-677
Persistent link: https://www.econbiz.de/10012939494
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9
How donor's regulatory focus changes the effectiveness of a sadness-evoking charity appeal
Choi, Jungsil
;
Park, Hyun Young
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 749-769
Persistent link: https://www.econbiz.de/10012939501
Saved in:
10
Targeting and privacy in mobile advertising
Rafieian, Omid
;
Yoganarasimhan, Hema
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
2
,
pp. 193-216
Persistent link: https://www.econbiz.de/10012504914
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