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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"The IUP journal of brand management : IJBRM"
~subject:"Advertising"
~subject:"Brand loyalty"
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Advertising
Brand loyalty
Brand management
189
Markenführung
189
Brand image
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99
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Chinchanachokchai, Sydney
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
The IUP journal of brand management : IJBRM
Journal of business research : JBR
55
The journal of product & brand management
44
Journal of retailing and consumer services
36
The journal of brand management : an international journal
35
International journal of advertising : the review of marketing communications
29
Journal of marketing communications
28
International journal of advertising : the quarterly review of marketing communications
20
International journal of internet marketing and advertising : IJIMA
17
Journal of advertising research
17
Journal of promotion management : innovations in planning and applied research
17
Asia Pacific journal of marketing and logistics
16
European journal of marketing : EJM
15
International journal of hospitality management
13
Psychology & marketing
13
Journal of promotion management : JPM
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Marketing intelligence & planning
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11
Marketing letters : a journal of research in marketing
9
Australasian marketing journal
8
Global business review
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Journal of global marketing
8
Journal of historical research in marketing
8
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8
The journal of consumer marketing
8
Journal of fashion marketing and management
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of international consumer marketing
7
Journal of marketing analytics : JMA
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
7
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
7
Cogent business & management
6
International journal of consumer studies
6
International journal of contemporary hospitality management
6
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Journal of strategic marketing
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SpringerLink / Bücher
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European journal of marketing
5
Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
23
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1
Suspicious online product reviews : an empirical analysis of brand and product characteristics using Amazon data
Ko, Eunhee Emily
;
Bowman, Douglas
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 898-911
Persistent link: https://www.econbiz.de/10014451312
Saved in:
2
How firm communication affects the impact of layoff announcements on brand strength over time
Stäbler, Samuel
;
Himme, Alexander
;
Edeling, Alexander
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 700-723
Persistent link: https://www.econbiz.de/10014383235
Saved in:
3
Advertising's sequence of effects on consumer mindset and sales : a comparison across brands and product categories
Valenti, Albert
;
Yildirim, Gokhan
;
Vanhuele, Marc
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 435-454
Persistent link: https://www.econbiz.de/10014316631
Saved in:
4
Antecedents and financial impacts of building brand love
Nguyen, Hang T.
;
Feng, Hui
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 572-592
Persistent link: https://www.econbiz.de/10012939485
Saved in:
5
Online display advertising for CPG brands : (when) does it work?
Ewijk, Bernadette J. van
;
Stubbe, Astrid
;
Gijsbrechts, Els
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
2
,
pp. 271-289
Persistent link: https://www.econbiz.de/10012591030
Saved in:
6
Engaging in a culturally mismatched thinking style increases the preference for familiar consumer options for analytic but not holistic thinkers
Koo, Minkyung
;
Shavitt, Sharon
;
Lalwani, Ashok K.
; …
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
4
,
pp. 837-852
Persistent link: https://www.econbiz.de/10012494719
Saved in:
7
Ad wearout wearout : how time can reverse the negative effect of frequent advertising repetition on brand preference
Kronrod, Ann
;
Huber, Joel
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
2
,
pp. 306-324
Persistent link: https://www.econbiz.de/10012063330
Saved in:
8
A configurational model of brand loyalty
Mathews, Jose
- In:
The IUP journal of brand management : IJBRM
16
(
2019
)
4
,
pp. 7-28
Persistent link: https://www.econbiz.de/10012182596
Saved in:
9
Empirical relationship of customer brand engagement with satisfaction and loyalty through online brand experience
Ashraf, Sarfraz
;
Iftikhar, Arslan
;
Yameen, Attia
; …
- In:
The IUP journal of brand management : IJBRM
15
(
2018
)
3
,
pp. 23-48
Persistent link: https://www.econbiz.de/10011987772
Saved in:
10
The effect of online brand experience on brand loyalty : a web of emotions
Cleff, Thomas
;
Walter, Nadine
;
Xie, Jing
- In:
The IUP journal of brand management : IJBRM
15
(
2018
)
1
,
pp. 7-23
Persistent link: https://www.econbiz.de/10011873178
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