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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~language:"bul"
~language:"eng"
~language:"spa"
~person:"Haan, Evert de"
~subject:"Konsumentenverhalten"
~type_genre:"Article in journal"
~type_genre:"Bibliographie enthalten"
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Konsumentenverhalten
Consumer behaviour
3
Advertising effects
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Internet marketing
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Werbewirkung
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1
Beziehungsmarketing
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Click-through rate
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Restricted impulse response function
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Haan, Evert de
Gijsbrechts, Els
9
Warlop, Luk
9
Verhoef, Peter C.
6
Bijmolt, Tammo H. A.
5
Clement, Michel
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Neslin, Scott A.
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Pauwels, Koen
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Dekimpe, Marnik G.
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Chan, Eugene Y.
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Grinstein, Amir
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Homburg, Christian
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Kamakura, Wagner A.
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Keh, Hean Tat
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Lilien, Gary L.
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Natter, Martin
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Prasad, Ashutosh
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Sattler, Henrik
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Ailawadi, Kusum L.
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Campo, Katia
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Chark, Robin
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Choi, Jungsil
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Cornelissen, Gert
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Cornelißen, Markus
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De Angelis, Matteo
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Deleersnyder, Barbara
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Dewitte, Siegfried
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Diamantopoulos, Adamantios
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Emrich, Oliver
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Ewijk, Bernadette J. van
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Heiman, Amir
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Energy policy : the international journal of the political, economic, planning, environmental and social aspects of energy
1
Journal of marketing
1
Journal of the Academy of Marketing Science
1
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ECONIS (ZBW)
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1
Targeting online display ads : choosing their frequency and spacing
Försch, Steffen
;
Haan, Evert de
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
4
,
pp. 661-672
Persistent link: https://www.econbiz.de/10011956611
Saved in:
2
The effectiveness of different forms of online advertising for purchase conversion in a multiple-channel attribution framework
Haan, Evert de
;
Wiesel, Thorsten
;
Pauwels, Koen
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
3
,
pp. 491-507
Persistent link: https://www.econbiz.de/10011596856
Saved in:
3
The predictive ability of different customer feedback metrics for retention
Haan, Evert de
;
Verhoef, Peter C.
;
Wiesel, Thorsten
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
2
,
pp. 195-206
Persistent link: https://www.econbiz.de/10011337502
Saved in:
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