Targeting online display ads : choosing their frequency and spacing
Steffen Försch, Evert de Haan
| Year of publication: |
December 2018
|
|---|---|
| Authors: | Försch, Steffen ; Haan, Evert de |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 35.2018, 4, p. 661-672
|
| Subject: | Banner advertising | Click-through rate | Online advertising | Online targeting | Real-time bidding | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Zielgruppe | Target group | Website |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijresmar.2018.09.002 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011956611