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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~language:"eng"
~language:"spa"
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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International review of financial analysis
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Consumers' response to weak unique selling propositions : implications for optimal product recommendation strategy
Caldieraro, Fabio
;
Cunha, Marcus
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 724-744
Persistent link: https://www.econbiz.de/10013399600
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2
Compensatory word of mouth : advice as a device to restore control
Peluso, Alessandro M.
;
Bonezzi, Andrea
;
De Angelis, Matteo
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
2
,
pp. 499-515
Persistent link: https://www.econbiz.de/10011734911
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3
Recommended for you : the effect of word of mouth on sales concentration
Hervas-Drane, Andres
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
2
,
pp. 207-218
Persistent link: https://www.econbiz.de/10011337500
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