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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~language:"eng"
~subject:"Digitization"
~type_genre:"Aufsatz in Zeitschrift"
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Digitization
E-commerce
21
Electronic Commerce
21
Consumer behaviour
12
Konsumentenverhalten
12
Internet marketing
11
Online-Marketing
11
Internet
7
Online retailing
7
Online-Handel
7
Beziehungsmarketing
6
Digitalisierung
6
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6
Marketing management
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Marketingmanagement
6
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Vertriebsweg
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Amazon
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Bijmolt, Tammo H. A.
2
Verhoef, Peter C.
2
Arunachalam S
1
Clement, Michel
1
Gupta, Shaphali
1
Haenlein, Michael
1
Khodakarami, Farnoosh
1
Konya-Baumbach, Elisa
1
Kuester, Sabine
1
Kuharev, Victoria
1
Kumar, Virender
1
Paulich, Brianna JeeWon
1
Petersen, J. Andrew
1
Schuhmacher, Monika C.
1
Schulz, Petra
1
Shehu, Edlira
1
Spyropoulou, Stavroula
1
Varadarajan, Rajan
1
Welden, Roman B.
1
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Technological forecasting & social change : an international journal
27
Journal of business research : JBR
23
Industrial marketing management : the international journal for industrial and high-tech firms
14
Journal of open innovation : technology, market, and complexity
12
Electronic markets : EM ; the international journal of electronic commerce and business media
10
Technovation : the international journal of technological innovation, entrepreneurship and technology management
9
Telecommunications policy : the international journal of digital economy, data sciences and new media
9
Business horizons
8
Finance research letters
8
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
8
Economies : open access journal
7
European research studies
7
International journal of innovation and technology management
7
Journal of innovation and entrepreneurship : JIE
7
Long range planning : LRP ; international journal of strategic management
7
The journal of business & industrial marketing
7
The journal of strategic information systems : incorporating International Information Systems
7
Business process management journal
6
Journal of retailing and consumer services
6
Journal of world trade : law, economic policy, public policy
6
Baltic Journal of Economic Studies
5
Innovation: organization & management : IOM
5
International journal of entrepreneurial behavior & research
5
Journal of digital banking
5
Journal of innovation & knowledge : JIK
5
Journal of international management
5
New technology, work and employment
5
Research policy : policy, management and economic studies of science, technology and innovation
5
Technology analysis & strategic management
5
The journal of business strategy
5
China economic journal : the official journal of the China Center for Economic Research (CCER) at Peking University
4
Cogent business & management
4
Comparative economic research : Central and Eastern Europe
4
Competition & change : the journal of global business and political economy
4
Digital business
4
Economic change & restructuring
4
Electronic markets : the international journal on networked business
4
Information systems research : ISR
4
International journal of innovation management
4
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ECONIS (ZBW)
6
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1
Digital product innovations for the greater good and digital marketing innovations in communications and channels : evolution, emerging issues, and future research directions
Varadarajan, Rajan
;
Welden, Roman B.
;
Arunachalam S
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 482-501
Persistent link: https://www.econbiz.de/10013271767
Saved in:
2
Customer-based execution strategy in a global digital economy
Petersen, J. Andrew
;
Paulich, Brianna JeeWon
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 566-582
Persistent link: https://www.econbiz.de/10013271780
Saved in:
3
Special issue on marketing perspectives on digital business models
Verhoef, Peter C.
(
ed.
);
Bijmolt, Tammo H. A.
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10012134251
Saved in:
4
Marketing perspectives on digital business models : a framework and overview of the special issue
Verhoef, Peter C.
;
Bijmolt, Tammo H. A.
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
3
,
pp. 341-349
Persistent link: https://www.econbiz.de/10012134254
Saved in:
5
Making a first impression as a start-up : strategies to overcome low initial trust perceptions in digital innovation adoption
Konya-Baumbach, Elisa
;
Schuhmacher, Monika C.
;
Kuester, …
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
3
,
pp. 385-399
Persistent link: https://www.econbiz.de/10012134261
Saved in:
6
When consumers can return digital products : influence of firm- and consumer-induced communication on the returns and profitability of news articles
Schulz, Petra
;
Shehu, Edlira
;
Clement, Michel
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
3
,
pp. 454-470
Persistent link: https://www.econbiz.de/10012134268
Saved in:
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