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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~person:"Albers, Sönke"
~person:"Germann, Frank"
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business economics : JBE
2
Betriebswirtschaftliche Aspekte lose gekoppelter Systeme und Electronic Business
1
Handbook of partial least squares : concepts, methods and applications
1
International series in operations research & management science
1
Internet
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Kommunikation heute und morgen
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Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
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ECONIS (ZBW)
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Performance implications of deploying marketing analytics
Germann, Frank
;
Lilien, Gary L.
;
Rangaswamy, Arvind
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
2
,
pp. 114-128
Persistent link: https://www.econbiz.de/10009746291
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Optimizable and implementable aggregate response modeling for marketing decision support
Albers, Sönke
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
2
,
pp. 111-122
Persistent link: https://www.econbiz.de/10009569981
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