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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~person:"Andrews, Rick L."
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Estimating the SCAN*PRO model of store sales : HB, FM or just OLS?
Andrews, Rick L.
;
Currim, Imran S.
;
Leeflang, Peter
; …
- In:
International journal of research in marketing : IJRM ; …
25
(
2008
)
1
,
pp. 22-33
Persistent link: https://www.econbiz.de/10003662471
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