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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~person:"Bernritter, Stefan F."
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Bernritter, Stefan F.
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
International journal of advertising : the quarterly review of marketing communications
3
Journal of business research : JBR
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Seeing the wood for the trees : how machine learning can help firms in identifying relevant electronic word-of-mouth in social media
Vermeer, Susan A. M.
;
Araujo, Theo
;
Bernritter, Stefan F.
; …
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
3
,
pp. 492-508
Persistent link: https://www.econbiz.de/10012134275
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