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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~person:"Chaker, Nawar N."
~person:"Homburg, Christian"
~subject:"Customer satisfaction"
~subject:"Verkaufspersonal"
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
8
Journal of marketing
7
Journal of the Academy of Marketing Science
7
Industrial marketing management : the international journal for industrial and high-tech firms
6
Journal of personal selling & sales management
5
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
4
Reihe: Management-Know-how / M : praxisnah und aktuell
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Handbuch Kundenbindungsmanagement : Strategien und Instrumente für ein erfolgreiches CRM
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Journal of business research : JBR
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Handbuch Produktmanagement : Strategieentwicklung - Produktplanung - Organisation - Kontrolle
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Kompetenz in Wissenschaft & Management
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The journal of personal selling & sales management : JPSSM
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ECONIS (ZBW)
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The catbird seat of the sales force : how sales force integration leads to new product success
Kuester, Sabine
;
Homburg, Christian
;
Hildesheim, Andreas
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
2
,
pp. 462-479
Persistent link: https://www.econbiz.de/10011734893
Saved in:
2
Organizing for cross-selling : do it right, or not at all
Homburg, Christian
;
Böhler, Sina
;
Hohenberg, Sebastian
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
1
,
pp. 56-73
Persistent link: https://www.econbiz.de/10012288643
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